Fairpoint Outdoors, one of the leading players in the Scandinavian sport-fishing world, has started Move Mountains, a brand of apparel for outdoor sports and fishing. The Danish company’s biggest Scandinavian market is currently Norway, where it generates turnover of 30 million Danish kronor (€4.03m-$5.32m) annually, out of a total annual 100 million DEK (€13.4m-$17.7m). The new products will be produced in China and designed in Denmark. Positioned in the middle-price range, they will be sold through the company’s current retail accounts.