A year of restructuring for Lafuma ahead of divestitures
(SGI+) Groupe Lafuma made efforts in 2019 to adapt to structural changes in its markets and in customer consumption patterns, with a decline in physical store traffic and an increase in online activity. The management said consumers now have higher requirements in terms of sales channels, innovation, quality, sustainability, proximity ...
This is professional content
If you are already subscriber to The Outdoor Industry Compass, sign in here
Become a member today for just €31 a month
Your membership benefits:
- Our executive edition of The Outdoor Industry Compass - the must-read for all leaders and decision makers in the industry
- Open and full access to oicompass.com - all insights, research and analysis available online
- Weekly E-mail update with a summary of the most important industry developments
- Indepth analysis and case studies
- Upgrade your market knowledge
- Benchmark yourself against the market and competitors
- Find inspiration to drive your business forward
For team and company-wide membership and enquiries see our corporate membership page.