All General Outdoor articles – Page 19
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News briefsGant names new CEO
The American-rooted premium lifestyle brand appoints a new chief executive to guide product elevation and retail expansion worldwide.
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ArticleEOG sets out major transformation plan
Europe’s outdoor industry association outlines a multi-year transformation plan to strengthen collaboration, data insight and advocacy across the sector.
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News briefsGarmin launches inReach Mini 3 Plus satellite communicator
The navigation and outdoor electronics specialist expands its satellite line with a device offering voice, text and photo messaging far beyond cell coverage.
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OpinionISPO 2025: How to go out with a Bang!
At ISPO 2025, Charles Ross saw how a packed sustainability stage and lively debates proved that the industry still needs to meet in person.
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News briefsBuff debuts first glove collection
The Spanish accessories specialist expands beyond neckwear and socks, introducing a performance-driven glove collection for winter activities.
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ArticleScandinavian Outdoor Award selects five winners for FW 26/27
The jury has selected five standout Scandinavian products for Fall/Winter 26/27, honoring innovation, sustainability and performance.
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News briefsWFSGI joins global business body
The global sporting goods association strengthens its advocacy reach by joining the world’s largest business organization.
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ArticleColumbia escalates humor with “Expedition Impossible”
The US outdoor brand unveils its most irreverent campaign yet, inviting Flat Earthers to “find the edge of the Earth” in a stunt highlighting product durability.
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News briefsOcean Bottle enters US market
The UK-based, sustainability-focused drinkware brand expands into the US with products designed to reduce ocean-bound plastic through a global collection program.
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News briefsVaude supports Swiss climate petition
The German outdoor brand takes part in a Swiss climate action calling for stronger measures to protect alpine environments and glacier regions.
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News briefsAsahi Kasei, Teijin merge subsidiaries
Two major Japanese materials groups plan to integrate their trading and fiber operations into a joint venture to strengthen competitiveness and scale.
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News briefsOboz, Unity Folks launch campus program
The outdoor footwear brand and a diversity-focused training organization are piloting a program that links college students to careers in the outdoor industry.
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News briefsEU sets new bioeconomy strategy
A new EU framework aims to scale up Europe’s bio-based industries, strengthening resilience and reducing dependence on fossil-derived materials.
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ArticleColumbia unveils Endor collection
The outdoor brand expands its Star Wars partnership with its largest Endor-inspired capsule yet, blending cinematic design cues with technical apparel.
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ArticleIntersport commits to ISPO 2026
The global retailer backs ISPO’s move to Amsterdam, signaling confidence in the revamped format focused on ROI-driven brand–buyer engagement.
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News briefsKlarna rolls out Tap to Pay
The Swedish digital banking and payments provider expands its contactless offering across Europe with a new in-store checkout feature.
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ArticleYeti sets foundation for 2026 rebound
The cooler and drinkware specialist sets out its 2026 priorities, from product expansion to global market development.
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ArticleEngo owner takes over smart eyewear business
A French AR-sports eyewear specialist changes ownership, with its former founder taking control of two key brands and shifting focus toward endurance athletes.
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ArticleISPO and BORN launch investor lounge for start-ups
A new investor platform connects sport, health, and tech start-ups with capital, mentoring and market access – beyond the trade show floor.
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News briefsIcebug sets donation record with anti-Black Friday campaign
The Swedish brand skipped Black Friday promotions for the sixth year in a row, donating all revenue to forest and wilderness conservation groups.
