All General Outdoor articles – Page 80
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ArticleX-Bionic expands to North America with Denver showroom and new partnerships
The Swiss brand launches in North America, focusing on specialty sports markets and key partnerships.
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OpinionPerformance Days: Moved up to another level?
3,838 people came through the doors to Performance Days in late October 2024, the two-day ingredient sourcing event at Messe Munich last week. The event in March of this year had a 2,999 footfall – which was a show record attendance in itself. At a time when some shows are ...
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News briefsL.L.Bean and Noah Kahan present a New England-inspired collection
The US multichannel retailer and the Grammy-nominated singer & songwriter team up for a Vermont-inspired apparel line, celebrating New England’s rugged beauty and supporting mental health initiatives.
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News briefsSergeant launches all-year apparel line
The US company debuts new apparel crafted for durability and casual comfort throughout the year.
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News briefsAlpine Parrot is closing its doors
The American brand, catering specifically to people of size and people of color, has been confronted with market challenges and lack of capital.
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News briefsTexollini acquired by Hansae
The California-based textile manufacturer’s clients include Patagonia, New Balance, Champion and Alo Yoga.
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ArticleFenix Outdoor reports mixed Q3 performance with decline in branded segment
The group’s Q3 saw branded segment sales drop 21%, while the retail segment performance varied by region.
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ArticleNewell shrinks Outdoor & Rec loss despite lower sales
Newell’s Outdoor & Recreation sales drop 21% in Q3, but Coleman’s refreshed brand strategy shows promising early growth.
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News briefsColumbia Sportswear appoints new creative agency and marketing lead
Columbia teams up with new agency and marketing lead to elevate brand storytelling and connect with outdoor enthusiasts worldwide.
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ArticleHow Covision Media’s 3D scanners are changing the footwear industry
Read the interview published first by our colleagues at Shoe Intelligence.
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ArticleStandard outdoor kit gets more affordable in Russia
Russia’s outdoor kit prices drop 17% as competition heats up, fueled by Chinese brands and local demand for gear amid shifts in travel trends.
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News briefsPolygiene Group turns Q3 operating profit
The Swedish ingredient brand’s Q3 revenue jumps 42%, led by strong EMEA growth; sports & outdoor segment drives gains with new partnerships on the horizon.
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ArticleThule Q3 operating income rises 15 percent
The group sees solid Q3 growth with rising sales, profitability and new launches, despite challenges in the Americas market.
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News briefsRatos publishes Q3 results
Ratos reports a 14.9% increase in adjusted Ebitda for its Product Solutions segment, which includes Oase Outdoors’ brands Robens, Outwell and Easy Camp.
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News briefsK2 Sports Europe rebrands for unified global strategy
The rebranding aligns European operations with the Elevate Outdoor Collective’s global vision, creating a more cohesive and efficient structure.
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News briefsCradle to Cradle introduces C2C Certified Circularity
The new product certification is said to “reshape sustainable product design and manufacturing,” and can be used by companies of all sizes.
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News briefsAlpkit opens first European store in Munich
The certified B Corp shares the store with Veloroo and Sonder Bikes and brings sustainable outdoor and bikepacking gear from Britain to European consumers.
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
