All General Outdoor articles – Page 86
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News briefsNikwax launches ‘Formulated for Adventure’ campaign
The company partners with top outdoor brands to inspire Millennials and Gen Z to explore nature, supported by a vibrant new campaign and research initiative.
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News briefsOboz welcomes new VP of Sales
Lauren Colalillo is an industry veteran who is tasked with driving national and international growth strategies.
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ArticleREI announces leadership transition as Artz retires
Mary Beth Laughton to take helm as the new CEO.
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News briefsX-Bionic expands to Norway
The Swiss performance brand collaborates with Sporty Outdoor AS to grow its Nordic presence.
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News briefsMountain Warehouse enhances online platform with BigCommerce partnership
The British outdoor retailer streamlines e-commerce with customizable solutions to support growth and range expansion.
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ArticleVF Corp. announces additional layoffs
The measure is part of VF’s “Reinvent” restructuring initiative, which aims to improve margins and align business structures globally.
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News briefsMoncler names International Chief Brand Officer
Luxury outdoor brand Moncler strengthens its team with Rod Manley as International Chief Brand Officer.
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News briefsChina's outdoor sector is evolving
Experts at ISPO Beijing 2025 discussed the transformation of the outdoor industry since the end of the pandemic.
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News briefsSpinnova partners with Siemens to develop sustainable fibers at scale
The collaboration will enable Spinnova to speed up production.
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News briefsLorpen represents rebranding and new sustainability initiatives
The B-Corp-certified sock brand ntroduces new designs, technologies and a lifestyle collection for Fall/Winter 2025/26.
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News briefsGarmont strengthens Italian market presence with new sales partners
The Veneto-based outdoor footwear company is expanding its distribution network in key regions of its home country.
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ArticleTobias Gröber to leave Messe München after 28 years
After almost three decades of shaping international trade shows at MMG, Tobias Gröber steps down to bring his expertise to another trade show company as CEO.
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News briefsKizik expands with strategic partnerships
The hands-free footwear brand continues its global expansion with new distribution partnerships in South Korea, France, the Gulf Countries and Spain.
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News briefsAuthentic Brands Group appoints Matt Maddox as President
The former Wynn Resorts CEO will spearhead growth for Authentic’s global brand portfolio, including outdoor brands Eddie Bauer and Hunter.
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News briefsFjällräven welcomes Tina Rolén as Global Marketing Director
Rolén succeeds the outgoing head of marketing, Alexander Matt, who has been with the company since 2020.
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News briefsLowa expands US sales and marketing teams
The German footwear brand enhances its US presence with new regional sales partnership and marketing team hires.
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News briefsKeswick Mountain Festival 2025: Early bird tickets ending soon
Secure discounted tickets now for the Keswick Mountain Festival, taking place May 16-18, 2025. Expect thrilling outdoor adventures, live music and more.
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News briefsHelly Hansen’s parent company names new CFO
Darren Myers succeeds Gregory Craig as the new CFO of Canadian Tire.
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ArticlePaka’s Impact Report highlights sustainable growth and new non-profit organization
The sustainable alpaca fiber apparel brand celebrates its impact in Peru through its first-ever 2024 Impact Report, featuring expanded support for artisans and the creation of the Paka Foundation.
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ArticleExpanded outdoor focus highlights 25th anniversary event of Prowinter in Bolzano
Prowinter 2025 celebrated its 25th edition with record-breaking attendance and a new outdoor focus, showcasing innovation and market insights.
