General Outdoor – Page 83
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ArticleNewell shrinks Outdoor & Rec loss despite lower sales
Newell’s Outdoor & Recreation sales drop 21% in Q3, but Coleman’s refreshed brand strategy shows promising early growth.
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News briefsColumbia Sportswear appoints new creative agency and marketing lead
Columbia teams up with new agency and marketing lead to elevate brand storytelling and connect with outdoor enthusiasts worldwide.
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ArticleHow Covision Media’s 3D scanners are changing the footwear industry
Read the interview published first by our colleagues at Shoe Intelligence.
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ArticleStandard outdoor kit gets more affordable in Russia
Russia’s outdoor kit prices drop 17% as competition heats up, fueled by Chinese brands and local demand for gear amid shifts in travel trends.
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News briefsPolygiene Group turns Q3 operating profit
The Swedish ingredient brand’s Q3 revenue jumps 42%, led by strong EMEA growth; sports & outdoor segment drives gains with new partnerships on the horizon.
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ArticleThule Q3 operating income rises 15 percent
The group sees solid Q3 growth with rising sales, profitability and new launches, despite challenges in the Americas market.
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News briefsRatos publishes Q3 results
Ratos reports a 14.9% increase in adjusted Ebitda for its Product Solutions segment, which includes Oase Outdoors’ brands Robens, Outwell and Easy Camp.
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News briefsK2 Sports Europe rebrands for unified global strategy
The rebranding aligns European operations with the Elevate Outdoor Collective’s global vision, creating a more cohesive and efficient structure.
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News briefsCradle to Cradle introduces C2C Certified Circularity
The new product certification is said to “reshape sustainable product design and manufacturing,” and can be used by companies of all sizes.
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News briefsAlpkit opens first European store in Munich
The certified B Corp shares the store with Veloroo and Sonder Bikes and brings sustainable outdoor and bikepacking gear from Britain to European consumers.
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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ArticleNike reportedly reviving its outdoor sub-brand ACG
According to media reports, Nike plans to revitalize its outdoor sub-brand ACG under new leadership in Asia.
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News briefsBuff joins POW and artist Kate Zessel for climate action
The headwear brand launches limited-edition gear in collab with the non-profit and the Canadian artist to support climate advocacy and mountain preservation.
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News briefsCompass Diversified announces $100m share buyback program
The owner of PrimaLoft, Boa and 5.11 launched the program citing confidence in its growth strategy and strong market positioning.
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ArticleRVRC reports 18% revenue growth, expands global presence
RevolutionRace’s sales growth in 2023/24 was driven by international expansion and product development as it broadens its global presence across 40 countries.
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News briefsEddie Bauer debuts heritage-inspired capsule
The new Reissue collection revives classic styles for modern outdoor wear.
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News briefsDimpora launches membrane with highest biobased content
The Swiss company introduces Dimpora Bio, a sustainable membrane with over 60% biobased content, advancing eco-friendly materials in outdoor apparel.
