Hestra, the Swedish brand of winter gloves, is opening its first retail store on Norrlandsgatan in Stockholm this month. The shopping street is fast becoming a reference for outdoor brands, with SOS Sportswear and Röhnisch opening concept stores there this Fall and The North Face and Quiksilver already trading with their stores. The 70-square-meter Hestra store will also serve as a sort of showroom to present the company's whole range.