High Sierra Sport Company, a U.S. company that makes adventure travel luggage, has announced a global licensing deal with NorthPole to produce and sell camping and outdoor recreation equipment under the High Sierra brand name. The first product ranges are being developed for the spring/summer 2011 season. NorthPole will sell them in Europe through distributors and directly to retailers. With its own manufacturing facilities in China and Bangladesh, NorthPole supplies tents, sleeping bags, outdoor furniture and other items to leading specialty outdoor retailers, sporting goods retailers and mass merchants worldwide. The company was founded in 1979 and has more than 2,300 employees, with offices in Xiamen, the U.S. and Canada.
