High Sierra Sport Company of the U.S. is going to expand its product line with the help of Global Icons, a licensing and brand merchandising firm. Representing High Sierra, Global Icons will look for and cultivate licensing partnerships in the outdoor market. High Sierra, a 32-year-old American company, offers branded daypacks, backpacks and luggage, and through a new licensing agreement with NorthPole will also have camping and outdoor recreation equipment under its brand name.
