All Hiking & Trekking articles – Page 4
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News briefsWolverine eliminates Active Group president role
The footwear group has eliminated a senior management position overseeing Merrell, Saucony and Chaco, with the responsibilities redistributed internally.
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News briefsOn to bring Cloudmonster franchise to trail running
The Swiss brand plans to extend one of its key running franchises to the trails as part of its product strategy through 2029.
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ArticleOberalp Group appoints Stefan Rainer as new CEO
The longtime Chief Sales Officer will take the helm of the €300 million-plus brand group on Oct. 1, while Christoph Engl will move into an advisory role.
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News briefsStio sets sights on European expansion
The Jackson Hole outdoor brand is taking its first major steps abroad after annual sales surpassed $100 million.
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News briefsNikwax appoints Jens Groeschel as Sales Manager Germany
The outdoor gear care specialist has hired an experienced industry sales manager to expand its German retail network as it approaches its 50th anniversary.
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News briefsHanwag restructures production, purchasing and sales operations
The German footwear company is separating production from purchasing, promoting two employees to leadership positions and moving repairs under its sales organization.
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ArticleSimond expands winter mountaineering range with new Woma ice axe
The Decathlon-owned Chamonix brand is expanding its technical winter range with a new ice axe alongside updated insulation, pants and climbing protection.
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News briefsColumbia offers hikers cash for ‘feet pics’ in Peakfreak campaign
The outdoor brand is taking an unconventional approach to footwear marketing, paying hikers for photographs of their bare feet to promote its latest Peakfreak shoe.
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ArticleBergans appoints Brav interim CEO Cathrine Stange as new chief
An unusual leadership crossover is taking shape between two major Norwegian outdoor companies, with their incoming CEOs effectively trading places.
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News briefsArc’teryx expands Montréal presence with new Alpha Store
The Canadian outdoor brand has relocated its downtown Montréal store to a larger three-level location combining retail, repair, resale and community spaces.
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News briefsGSI Outdoors names Maddy Scott Head of Marketing
The camp kitchen specialist has recruited an experienced outdoor and action sports marketer as it develops its brand and direct-to-consumer business.
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ArticleSwitchback at TRE details outdoor-focused education and exhibitor lineup
The outdoor-focused section of The Running Event is building its fifth edition around specialty retail education and a broad mix of outdoor and running brands.
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ArticleNorrøna expands adventure travel business with new Arctic lodge
The Norwegian outdoor company is expanding further into experience-based travel with a year-round lodge and plans for a network along Norway’s Arctic coast.
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ArticleThe North Face athletes take center stage in new Everest documentary
The new documentary from Oscar-winning filmmakers Jimmy Chin and Elizabeth Chai Vasarhelyi explores Jim Morrison and Hilaree Nelson’s ambition to ski Everest’s direct North Face.
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News briefsCMP updates bestselling Rigel hiking shoe after 10 million pairs sold
The Italian outdoor brand has updated its long-running Rigel hiking model with the new Rigel 2.0, featuring revised support, stability and traction.
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ArticleHeiko Schäfer: ‘Our identity, our base in Switzerland and our strategy aren’t changing’
Regina Henkel talks to Mammut CEO Heiko Schäfer about CPE’s takeover, the brand’s Swiss identity and its growth ambitions in Asia and North America.
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News briefsPeter Rauch named president of Mountain Hardwear
The long-time Columbia Sportswear executive succeeds Troy Sicotte, who is moving into a new global sales role at Mountain Hardwear.
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News briefsKeen gives Jasper a barefoot-inspired redesign with EcoEnd midsole
The new Jasper Merko combines a low-profile construction with Keen’s glue-free sole bonding and biodegradation-enhancing midsole technology.
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News briefsCotswold Outdoor launches nationwide ‘We speak outdoors’ campaign
The UK outdoor retailer is rolling out new creative across its stores and digital channels as it seeks to strengthen its specialist positioning.
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ArticleHypershell launches full-leg Halo exoskeleton at IFA Berlin
The new 2.6-kg Halo combines four powered hip and knee joints, AI-based motion control and up to 1,490 W of peak output.
