All Hoka articles
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News briefsHoka with new President
Deckers Brands has named Robin Green President of its Hoka brand with immediate effect. Green will serve on the executive leadership team, reporting directly to Dave Powers, the CEO and President of Deckers Brands. ”Green has an extensive track record of leading and operating complex global businesses while delivering transformative ...
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ArticleDeckers reports strong results, raises guidance and names new CEO
Bolstered by strong Q3 gains in the DTC channel, Deckers Brands has reported 35 percent operating income growth, 16 percent revenue expansion on a reported basis, and a 570-basis-point increase in gross margin for the period ended Dec. 31. With the strong results, the Ugg and Hoka parent raised its ...
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News briefsHoka partners with NYC-based designer Nicole McLaughlin
Source: Hoka Hoka x Nicole McLaughlin collaboration featuring the Mafate Three2 Hoka, a division of Deckers Brands, is expanding its trail franchise with a limited-edition collaboration with New York-based designer and digital creator Nicole McLaughlin. The collection brings to life a unique take on Hoka’s new Mafate ...
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ArticleDeckers publishes ESG report for FY23
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
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ArticleDeckers raises full-year guidance again on continued strength of Hoka, plans to divest Sanuk
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in Q2 operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
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ArticleCompany raises full-year guidance as Hoka leads Deckers in Q1, Teva sales down 19%
Deckers Brands, intent on growing both its direct-to-consumer and international businesses in the months ahead, generated a 42 percent increase in Q1/24 net income to $63.6 million versus 44.8 million for the three months ended June 30. Operating income was 26 percent higher year-over-year at $70.7 million. Total net sales ...
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News briefsHoka x Cotopaxi collaboration also aims to give back
Hoka, a division of Deckers Brands, has teamed up with U.S.-based B Corp outdoor brand Cotopaxi for a second time to launch a limited-edition collaboration to encourage exploration in the great outdoors. Using the bold color palette that is the signature of both brands, the Hoka x ...
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ArticleOutdoor brands top desirable resale items in latest report
U.S.-based ThredUp, an online resale service provider and platform for women’s and kids’ apparel, has released its eleventh annual Resale Report. The report examines the current market as well as the expected value of the sector. Although based on American consumers, it is expected similar figures would apply in Europe, ...
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ArticleHoka strides ahead for Deckers in Q2 with record sales
Deckers Brands has posted a strong rise in second-quarter net sales, driven by record revenue growth at its Hoka and Ugg brands. Net sales for the three months to Sept. 30 rose 21 percent year on year to $875.6 million. On a constant currency basis, the increase was 25 percent. ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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ArticleAnalysis: Global outdoor stock index falls by double-digits again in Q3
According to the latest Outdoor Industry Compass quarterly study of 37 select stocks which sell products into the outdoor recreation market, the segment Index fell by a double-digit percentage for a third consecutive period but by less than in the first (-17.84%) or second (-21.18%) quarters. Only four stocks – ...
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News briefsHoka launches UTMB augmented reality experience
Ahead of the 2022 Ultra Trail du Mont-Blanc (UTMB) in Chamonix (Aug. 26), Hoka has launched an interactive AR experience to immerse supporters in the magic race moments of Mont Blanc. Designed by AR specialist agency Green Room, the series of on-site 360° interviews and location captures ...
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News briefsDeckers announces change in leadership of performance lifestyle division
Deckers Brands has announced that Wendy Yang will step down from her role as president of Performance Lifestyle at the end of the month after seven years of leading the Hoka and Teva brands to new heights. Stefano Caroti, president of omnichannel and a 30-year industry veteran, will assume Yang’s ...
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ArticleFootwear industry: Inflationary pressure increases on a broad front
Thanks to the collective work of the editorial teams of our sister publications Shoe Intelligence and SGI Europe, we have put together a comprehensive analysis of the impact of inflation on the footwear industry. The editors tried to cover the economic, industrial, financial and some social aspects of inflation focusing ...
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News briefsHoka releases new global store concept in Asia
Green Room, an experimental design agency based in Birmingham, has partnered with footwear and apparel brand Hoka to develop a new global store concept that has now been launched in China and Southeast Asia. The concept is community-focused and will be rolled out in multiple locations and formats around the ...
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ArticleDeckers expects 19-20% growth for the fiscal year
Deckers Brands, the parent company of Hoka, Teva and other brands, is currently forecasting revenues of $3.03-3.06 billion for the full financial year ending March 31, indicating a growth of between 19 and 20 percent. It expects to book a gross margin of less than 51.5 percent for the year, ...
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ArticleDeckers’ Q2 sales up 16% thanks to Hoka, while margins pressured by supply chain
Deckers Brands saw revenues increase by 15.8 percent to $721.9 million in its second quarter ended Sept. 30, led by the continued strong performance of its Hoka brand, but delays in deliveries capped top-line growth at Ugg. On a constant-currency basis, revenues increased by 14.8 percent, but net earnings inched ...
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ArticleHoka becomes Premier Footwear and Apparel Partner of new UTMB World Series
The UTMB World Series and Hoka, a division of Deckers Brands, have announced a multi-year partnership. Hoka is the first global Premier Partner of a new world circuit in trail running, which debuts in 2022: In May 2021, UTMB Group and The Ironman Group had partnered to create the UTMB ...
