All Hoka articles
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News briefsHoka opens second Berlin store at Hackescher Markt
The US footwear brand continues its German expansion with a new concept store in Berlin’s vibrant Mitte district.
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ArticleHoka and Teva fuel Deckers’ steady Q2 growth
The California-based footwear group posted another solid quarter, driven by Hoka’s double-digit growth and Teva’s continued relevance in a diversified brand mix.
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ArticleGlobal athletic footwear market: Outdoor-linked brands among key winners in 2024
Based on fresh data from SGI Europe, the global athletic footwear market grew by 5% in 2024, with several outdoor-oriented brands among the biggest winners.
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News briefsHoka integrates Recco rescue tech
The performance footwear brand and the rescue tech specialist collaborate to improve trail safety through integrated reflectors.
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News briefsHoka and J.L-A.L redesign trail shoe
The performance footwear brand partners with the fashion label to rework a trail running model for crossover appeal.
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News briefsHoka opens Berlin flagship with community focus
The US performance footwear specialist has launched its first German flagship store, combining retail with services for runners and trail runners.
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News briefsHoka launches Mafate 5 trail running shoe
The US performance brand unveils a new trail running shoe with Rocker Integrity Technology designed for endurance and rugged terrain.
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ArticleDeckers Brands Q1 revenue driven by Hoka growth
The US group reports strong first-quarter gains led by key outdoor and performance brands, with global growth outlook on track.
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News briefsHoka’s new global campaign is all about community
The new “Together We Fly Higher” campaign explores the power of shared progress in running.
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ArticleHoka and Maap unveil limited-edition running-cycling shoe
A new collaboration between the American footwear brand and the Australian cycling label blends endurance sport tech with street-ready style.
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ArticleHoka UTMB Mont-Blanc commits to cutting CO2 emissions by 20% by 2030
The French trail running event outlines bold emissions goals, with 2026 efforts centered on cutting transport-related impact through rail incentives and new tools.
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ArticleDeckers warns of tariff impact in Q1 outlook
The US A U.S. footwear group forecasts lower Q1 sales and rising costs as tariff pressures mount and consumer demand shows signs of softening.
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News briefsHoka launches new shoe for ultra trail runners
The performance footwear brand introduces the Mafate X, a carbon-plated trail shoe designed for long-distance runners and challenging terrain.
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ArticleDeckers reports record Q3 revenue, raises 2025 outlook
Deckers Brands’ international sales surged by 28.5 percent; the overall record Q3 revenue was driven by Ugg and Hoka.
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News briefsDeckers boosts guidance as Hoka sales surge
The group increased its full-year sales and profit outlook, propelled by robust growth from its Hoka brand.
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ArticleHoka and Ugg with strong performance in Q1, Deckers CEO retires
A 30 percent increase in revenue at Hoka and strong DTC sales are largely responsible for a strong first quarter at Deckers Brands.
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ArticleTeva and Sanuk down, while Hoka accounts for strong FY24 at Deckers
Deckers Brands, the parent of Hoka and Teva, among others, ended a successful fiscal year by reporting a 36 percent operating income increase in the final period to $144.3 million compared to $105.9 million. Gross margin expanded by 620 basis points to 56.2 percent. Revenues increased by 21 percent ...
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News briefsHoka with new President
Deckers Brands has named Robin Green President of its Hoka brand with immediate effect. Green will serve on the executive leadership team, reporting directly to Dave Powers, the CEO and President of Deckers Brands. ”Green has an extensive track record of leading and operating complex global businesses while delivering transformative ...
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ArticleDeckers reports strong results, raises guidance and names new CEO
Bolstered by strong Q3 gains in the DTC channel, Deckers Brands has reported 35 percent operating income growth, 16 percent revenue expansion on a reported basis, and a 570-basis-point increase in gross margin for the period ended Dec. 31. With the strong results, the Ugg and Hoka parent raised its ...
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News briefsHoka partners with NYC-based designer Nicole McLaughlin
Source: Hoka Hoka x Nicole McLaughlin collaboration featuring the Mafate Three2 Hoka, a division of Deckers Brands, is expanding its trail franchise with a limited-edition collaboration with New York-based designer and digital creator Nicole McLaughlin. The collection brings to life a unique take on Hoka’s new Mafate ...
