All Interviews articles
-
Article
CEO Juha Latvala: Sasta needs to “make more noise”
Finnish brand Sasta is taking outdoor and hunting apparel to the global market.
-
Article
Georgina Kirby: "At Kari Traa we resonate with women"
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
-
Article
Sports Direct launches Outdoor, starting at Cardiff flagship
British retailer Sports Direct is expanding its range to include outdoor products from Feb. 23, starting at its new Cardiff flagship store in Wales, a 5,580-sqm store that spans across three floors and also features specialist sporting areas for Sports Direct’s football, rugby, and running categories, as well as dedicated ...
-
Article
Travis Campbell: The Future of travel and how Eagle Creek plans to benefit from it
What has changed at Eagle Creek since Campbell’s 2021 takeover, how much has the company grown, and what are the challenges ahead?
-
Article
Norrøna’s CEO Jørgen Jørgensen and his four pillars of success
Norrøna CEO Jørgen Jørgensen shares insights on the new Norrøna House, sales figures and Norrøna’s growth strategy.
-
Article
CEO Revolution Race: “We want to be the most recommended outdoor brand in the world”
Things could hardly be going better for Swedish DTC outdoor brand Revolution Race: International expansion is progressing rapidly; sales are growing at a steady double-digit rate – and all this at a time when consumers are taking a closer look at what they spend their money on. CEO Paul Fischbein talks about the success story of his company.
-
Article
Devold: 170 years of wool garments made in Europe
The Outdoor Industry Compass spoke with Herbert Horelt, Managing Director of Devold of Norway GmbH, and Tor Jonsson, General Manager at UAB Devold.
-
Article
SOG gains importance after the pandemic: “What we do generates interest”
Source: SOG David Nordblad In the wake of the pandemic, David Nordblad started in the role of Secretary General for the Scandinavian Outdoor Group (SOG). Since then, he has been occupied with various responsibilities, and he notes a sustained interest in joining the organization. In fact, SOG ...
-
Sponsored
Lena Haushofer on ISPO Munich 2023: “We want to increase the festival character”
ISPO Munich 2023: Get ready for an enhanced festival experience! Lena Haushofer, Exhibition Director, shares insights on the upcoming trade fair’s exciting new features.
-
Article
A glimpse into a neighboring industry
Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.
-
Article
100 years of Lowa: Another record year and the search for new target groups
With the company now being in its 100th year, we talk to Lowa CEO Alexander Nicolai about expanding capacity, new segments and sustainability strategies.
-
Article
Jenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
-
Article
Dimpora CEO Mario Stucki: “We make a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
-
Article
Adidas Terrex’s Carla Murphy: “A key priority is to create access”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
-
Article
Mammut CEO Heiko Schäfer: “We are not a fashion brand”
Heiko Schäfer’s move to CEO of Mammut was one of the most talked about executive appointments of last year. It is not often that a C-level manager switches from the fashion industry to the outdoor business. His background makes Schäfer’s assertion in our exclusive interview even more important: He does ...
-
Article
Christoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
-
Article
Julien Durant: “The biggest challenge is the fight against greenwashing”
Picture Organic Clothing CEO Julien Durant has a clear mission: To solve the problems his company – and our industry – makes. Find out how.
-
Article
Matthias Gebhard: “We repeatedly achieve constantly better results through micro-optimization”
For the Bergfreunde co-CEO, there’s no magic formula, but there are certainly some key strategies. Matthias Gebhard shares his best with us.
-
Article
Shoes and sustainability: For Aku footwear the two belong together
Sustainability in the footwear industry is still in its infancy but one pioneering Italian brand isn’t shying away from the difficult issues
-
Article
Michael Sieber, Ortovox: “Family is essential”
In our interview with Michael Sieber, member of the Ortovox executive board, head of the new customer and brand division and head of sales, we learn more about the geopolitical situation, the internationalization of the company and why family is so important in a healthy work environment.