All ​Isbjörn of Sweden articles

  • News briefs

    Isbjörn launches American webshop with artificial intelligence


    Isbjörn of Sweden , the Swedish brand for sustainable outdoor kidswear, has opened its webshop in the U.S. and Canada. It features Isbjorn’s AI chatbot named Bernard , who has managed to reduce the brand’s European web returns by more than 50 percent since October 2019. Bernard will guide American ...

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    News briefs

    Isbjörn improves footprint with artificial intelligence


    Isbjörn , the Swedish specialist in sustainable and functional outdoor children’s clothing, and a member of the Scandinavian Outdoor Group (SOG) , has reduced online returns and administrative work through an AI chatbot that automatically answers frequent customer questions about product selection and sizing. According to the company’s chief executive, ...