Latest Product & Marketing – Page 3
-
ArticleFreudenberg launches new thermal insulation products
Freudenberg Performance Materials, a provider of innovative technical solutions in the apparel industry, is launching two advanced thermal insulation products – Down Feel WA 150LB and Fiberball WB 400LB – made from low-level Bisphenol A (BPA) recycled PET fibers (rPET). The new products are part of the global range of ...
-
ArticlePolartec launches new brand ethos “Made To Go Beyond”
Sending its press release from “Planet Earth, the Universe,” Polartec announced a new brand ethos, “Made To Go Beyond.” The new positioning and identity represent an evolution for the brand owned by Milliken & Company and form the foundation for future communications, reflecting and resonating with changing consumer values and ...
-
ArticleFirst products with mass-produced brewed protein fiber
On Sept. 29, a total of 17 products using Spiber’s next-generation Brewed Protein™ fiber were released as part of the FW2023 collection from four brands: Goldwin, The North Face (TNF), Nanamica and Woolrich. The collection is the first mass-produced garment to be sold on a large scale since Spiber’s Thai ...
-
ArticleOdlo launches expanded ReWear concept, opens flagship in Zurich
Source: Odlo ReWear Swiss functional apparel manufacturer Odlo announced the launch of Odlo ReWear, a new, expanded initiative by the company to support the circular economy. Garments that would otherwise be discarded will now be given a second life, which enables the company to help reduce waste. ...
-
ArticleInov-8 rebrands for the first time in 20-year history
Founded in 2003 in the mountains of northern England, the running, hiking and fitness brand Inov-8 is undergoing its first rebrand. To mark the milestone of two decades, the company has now unveiled a new look with the new wordmark “INOV8.” The new name and logo will first appear on ...
-
ArticlePolartec launches performance fabrics made with plant-based nylon
Polartec has announced that two of its existing product platforms now use Biolon™, which will set a new standard in sustainability for performance fabrics. Polartec® Power Shield™ and Power Stretch™ Pro with Biolon fibers and membrane will debut this fall. Biolon is a renewable, non-GMO, plant-based nylon with a 50 ...
-
ArticlePrimaLoft introduces new durable synthetic insulation
PrimaLoft, Inc. has introduced its latest innovation, PrimaLoft Utility. PrimaLoft Utility represents a new design approach and sets “new benchmarks in durability within the realm of synthetic insulation while also providing unparalleled ease of use and care.” According to PrimaLoft, Utility was designed to redefine the standards for durability and ...
-
ArticleREI Co-op Studios to release new co-produced films this fall
REI Co-op Studios, the in-house content division of US outdoor retailer REI, has announced the release and expanded distribution of several feature films, shorts and podcasts. The projects include “Canary,” a documentary about climate that will be released in the US on Sept. 15; “Frybread Face & ...
-
ArticleVF Corp collaborates with winner of Redress Design Award 2023
VF Corp and the Hong Kong-based environmental NGO Redress have announced the winner of the Redress Design Award 2023. The award is the world’s largest sustainable fashion design competition and aims to provide a platform for emerging fashion designers to advance the circular economy in the fashion industry. ...
-
ArticleVon Dewitz chosen as CEO of “Female Allstar Board”
Source: Vaude Antje von Dewitz presents the certificate on the election as CEO of the Female Allstar Board For the third time, German business magazine Handelsblatt and the consulting firm Bain & Company chose outstanding female players in business for the Female Allstar Board. The initiative aims ...
-
ArticleReima and Infinited Fiber turn textile waste into high-quality children’s clothing
Uudesti hoodie Reima, the Finnish activewear brand for children, and Infinited Fiber Company, a Finnish technology and fashion company, have teamed up to explore new possibilities for future children’s clothing. As a result of the collaboration, Reima is launching the world’s first children’s hoodie made from innovative ...
-
ArticleOutdoor Research enters mountain bike apparel category, sponsors Crankworx Whistler
Outdoor Research (OR), the Seattle-based outdoor apparel manufacturer, is entering the mountain bike category in spring 2024 with its new Freewheel MTB collection, an eight-piece mountain bike range. The collection brings the technical design expertise and material innovation for which OR has been known for more than 40 years to ...
-
ArticleA glimpse into a neighboring industry
Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.
-
ArticleNemo expands Endless Promise circular economy program in the U.S.
Nemo, an independent designer of outdoor gear and accessories based in the U.S., has announced a recycling partnership with Ambercycle, a leading recycled textile innovator based in Los Angeles. Ambercycle uses a novel molecular regeneration technology to transform end-of-life textiles into high-quality, virgin Cycora® material. This collaboration, launched as an ...
-
ArticleDimpora CEO Mario Stucki: “We make a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
-
ArticleJune is “Open Mountain Month” for Helly Hansen, a call to go outside
This June, Helly Hansen launched its first “Open Mountain Month” – a month full of activities and experiences designed to inspire people to spend more free time outside in nature. In the future, the brand will declare such active months more often and offer various activities, events and tips to ...
-
ArticleHyosung to unveil expanded ocean conservation initiative at OR Summer Market
South Korean sustainable textile solutions provider Hyosung has expanded its ocean conservation initiative to include a wider range of regen ocean yarns made from discarded fishing nets. These will be showcased at the Outdoor Retailer (OR) Summer Market, June 19-21, in Salt Lake City, Utah. Hyosung began its ocean conservation ...
-
ArticleMycelium manufacturer raises over $30 million for global distribution
Ecovative Design LLC, a U.S. biological science and design company advancing mycelium technology to transform the industry with high-value, environmentally friendly materials, announced the initial closing of a Series E round of more than $30 million. $15 million of that will be reinvested in MyForest Foods Co, a subsidiary formed ...
-
ArticleAirMarker Balloon: A new innovative mountain rescue device from Switzerland
AirMarker, a start-up from Switzerland, has unveiled the AirMarkers R.One, the world’s first balloon rescue system – a portable, ultra-light signal balloon. The system speeds up the search process for accident victims or missing persons and represents a new category of its own in the outdoor market. The AirMarker system ...
-
ArticleFirst 11 candidates for the French Outdoor Awards 2024 announced
The first entrants who stand a chance of winning the French Outdoor Awards 2024, organized by the french trade association, the Outdoor Sports Valley (OSV), have been selected. Eleven products have been chosen, in this the first of three rounds. Two more test sessions will follow in the course of ...
