Leki, the big brand for trekking, walking, alpine and cross-country ski poles, is making a major effort to improve in the Scandinavian countries. The company has announced that it will join the pool of brands that sponsors the top Swedish snowsports athletes. We reported in the last issue of this publication that the brand claims to be the European leader for trekking and alpine poles, but has to do some homework in catching up with the strong Scandinavian brands, such as Exel and Swix, as far as Nordic ski sports are concerned. Leki is distributed in Sweden by CombiSport, the local importer of Tecnica, Moon Boot and T-Shoes – the three of them are brands under the Tecnica helm – as well as of Goldwin of Japan.