All Market Statistics articles
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ArticleOutdoor tourism in Italy consolidates last year’s trends
Outdoor Tourism Observatory expects Italy’s outdoor tourism sector to maintain strong momentum in 2025, driven by foreign visitors and a €4.97 billion direct economic impact.
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News briefsSwedish sports retail sees second quarter growth
Sport retailers in Sweden saw sales rise again in Q2 2025, driven by strong e-commerce performance and continued demand for running shoes.
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News briefsUK recommerce market shifts toward circular retail
A new market report outlines how UK brands and retailers are integrating resale, repair and logistics into mainstream retail to meet sustainability goals.
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ArticleVaude-led study explores digital tools for sustainable outdoor recreation
A new German-led research project investigates how GPS apps and outdoor platforms can support conservation and reduce environmental impact.
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ArticleSurvey: Trust, cost and quality key to circular economy
A new survey by BSI Group and the University of Cambridge identifies the key drivers needed to accelerate a shift to circularity.
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News briefsOMIS launches in France
The real-time data platform The Outdoor Market Intelligence Service is now available to support outdoor industry businesses in France with sell-through analytics and market insights.
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ArticleAdventure travel sector stabilizes amid rising demand
Tour operators report steady growth, shifting traveler motivations and increasing demand for customization and climate-conscious travel.
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ArticleDecathlon combines survey insights with broader mobility vision
The French sports retailer connects Gen Z cycling trends with its circular mobility strategy and in-house bike development.
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ArticleDecathlon survey highlights Gen Z cycling trends
The leading French sporting goods brand maps young Europeans’ cycling habits and outlines steps cities can take to boost urban bike use.
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News briefsFjällräven tops Spring/Summer 2026 Scandinavian Outdoor Awards
The Swedish outdoor gear maker wins Overall at the latest edition of the Scandinavian industry award program, with a strong focus on durability and sustainability.
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News briefsSwedish sporting goods sector remains cautiously optimistic
The latest Sportbarometern highlights strong consumer demand for outdoor activity gear and continued confidence among Sweden’s sports retailers and suppliers.
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ArticleNew study reveals small outdoor business gaps
A US benchmarking study highlights challenges and opportunities for outdoor brands under $10 million in revenue, with support from two industry initiatives.
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News briefsUS inflation stays low, tariffs may raise prices
New data from the US consumer price index shows subdued inflation in May, but analysts warn that rising tariffs and data quality concerns could alter the economic outlook.
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News briefsSecond volume of ‘Sporting Goods Industry Dynamics’ now released
Eugenio Di Maria publishes the second volume of his major reference work exploring global sporting goods and outdoor industry developments.
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News briefsUS winter sports participation shifts, says SIA
The US trade group for snow-related sports reports rising participation overall, with growing interest in cross-country skiing and snowshoeing.
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News briefsFear in snowsports research presented at WWSO Summit
A UK-based research team spotlighted fear as a key factor limiting women’s engagement in snowsports during a new international industry summit.
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News briefsSwedish sports retail rebounds after three-year slump
After years of decline, Sweden’s sporting goods industry returned to growth in Q1 2025, driven by e-commerce and seasonal footwear demand.
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ArticleSport 2000 study reveals sports e-commerce gaps
Sport 2000 Germany’s new study reveals the challenges in e-commerce in the sporting goods sector, taking a closer look at topics such as SEO and social media, post-purchase experiences and returns.
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News briefsSurvey: Record levels of physical activity in England
Sport England reports record-high physical activity across England – from older adults to disabled people – but gaps in access still persist.
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ArticleGlobal ski market remains stable despite climate and price pressure
According to Laurent Vanat, despite climate pressures and rising prices, the global ski industry held steady in 2024, with surprising regional trends and digital gaps revealed.
