In a survey of 1,000 U.S. residents, market research institute GfK asked consumers about their brand loyalty and trust in brands and retailers in relation to data security, as well as soft parameters such as CSR and political issues.
Sign-in if you already subscribe to The Outdoor industry Compass.
Start your 30-day trial for just €9.90
Get access to what the top decision makers are reading in the outdoor industry.
Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
Essential weekly E-mail Briefingswith the latest analysis and most important industry developments
Find inspiration to drive your business forward with our case studies and best practices on business opportunities
Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry