Susanne Kern

Susanne Kern has a profound background in fashion design, tailoring and year-long experience in PR, marketing and journalism. She worked as sports editor at TextilWirtschaft, co-founded the trade magazine SportBiz, wrote for various sports, outdoor and business media and is now a permanent contributor to the Outdoor Industry Compass.

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    Intersport Austria enhances service, prepares for second consecutive winter without tourism


    At the press conference marking the start of the 2022 winter season, Intersport Austria looked to the future with cautious optimism. On the first weekend of the advent season, the retail group recorded a digital run on all winter sports articles: alpine skis, touring skis, snowshoes, bobsleds and sleds were ...

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    Experts discuss different textile recycling options at meeting hosted by The Lycra Company


    In the second global panel discussion of a row hosted by The Lycra Company, 28 apparel industry experts have evaluated the pros and cons of mechanical recycling versus chemical recycling and what is needed to make garment recycling a commercial reality.

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    Fashion for Good and Apparel Impact Institute map the path to net zero in fashion


    In a new report released at the Textile Exchange 2021 Textile Sustainability Conference in Dublin, Fashion for Good and the Apparel Impact Institute (Aii) have investigated the ways for the fashion industry to meet the net-zero goal. Estimating the emissions reduction of existing and innovative solutions, the paper also calculates ...

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    Scandinavian Outdoor Group celebrates 20 years of partnerships


    “It’s more fun to do business with Scandinavians” was the very first slogan of the Scandinavian Outdoor Group (SOG) that was founded by 15 companies in 2001, first and foremost to organize a joint and coordinated appearance at the international outdoor and sports trade shows in the Scandinavian Villages. Initiated ...

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    Nike under suspicion of greenwashing in German media for destroying new footwear


    In a broad investigative joint journalistic effort, several German media have chased down returned Nike footwear (used and new) that had been tagged with GPS trackers and went into a recycling plant in Herenthout, Belgium, to be destroyed and recycled into the “Grind” material that Nike uses for gym floors, ...

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    Racoon Events CEO introduces Net Zero plan at COP26


    At a panel discussion at the UN Climate Change Conference in Glasgow, Raccoon Events Ltd’s CEO Mike Seaman introduced the company’s roadmap to reach Net Zero by 2025. The plan visible on the Raccoon website is set out in five areas, all of which will have quarterly and annual targets ...

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    Polartec Apex Award winners 2021 range from startups to global giants


    The Milliken & Company brand Polartec has just announced the winners of its 2021 Apex Design Awards for creative use of the company’s fabrics and design. Every year, a panel of expert judges selects the most outstanding products made with Polartec fabric technologies.

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    SBTi launches new Net-Zero corporate standard


    The Science Based Targets initiative (SBTi) has launched a new standard for companies to certify their net-zero targets. SBTi sees a lack in robust certification, while companies are currently self-defining net-zero targets without a credible and independent assessment of their ambition and integrity. The new SBTi Net-Zero Standard is aiming ...

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    VF releases sustainability and responsibility report “Made for Change”


    Focusing on the three areas ”people, planet and product”, VF Corp., with its group of brands, has just released its fourth sustainability and responsibility report, titled ”Made for Change.“ Highlights of the report include:

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    Tecnica rolls out ski boot recycling project in eight countries


    After revealing its plans for an end-of-life solution for used ski boots in spring this year, the new “Recycle your boots” project by Tecnica is about to start. The circular project, launching in the Alps region this fall, aims to contribute to protecting the planet by recycling used ski boots ...

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    Kathmandu Holdings publishes 2021 sustainability report


    In its 2021 sustainability report, Kathmandu Holdings provides insight into the CSR and sustainability progress of its three brands, Kathmandu, Oboz and Rip Curl. The group undertook its first Environmental, Social and Governance (ESG) materiality assessment this year, conducted by specialized company Sustainability Partners. An ESG materiality assessment is the ...

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    Make the Label Count coalition aims to improve planned EU labeling directives


    While the EU plans to introduce a sustainability label for clothing as part of its efforts to promote the circular economy and consumer protection, a group of experts and organizations – as part of the new Make the Label Count campaign, which was unveiled Oct. 13 – is working to ...

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    ILO adopts first code of practice on safety and health in the supply chains


    To provide a practical basis for employers, workers and governments to work together to advance occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing, the International Labour Organization (ILO) has worked out a code of practice on safety and health in textiles, clothing, leather ...

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    Odlo reorganizes its business structure in German-speaking countries


    Pascal Schweizer, Odlo’s country manager DACH, is seizing the opportunity of the departure of field sales manager Matthias Faller to reorganize responsibilities in the German-speaking region. Faller is leaving Odlo on Oct. 31 after almost five years with the company. Moving forward, a dedicated sales manager will be in place ...

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    EOCA partners with Business for Nature global coalition


    By joining Business for Nature, a global coalition bringing together forward-thinking companies and conservation organizations, the European Outdoor Conservation Association (EOCA) wants to encourage businesses to act now to reverse nature loss and advocate for greater policy ambition. The coalition is aiming to amplify business voices calling for governments during ...

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    Higg starts traceability program for supply chain sustainability


    Technology platform Higg has launched a new traceability program developed in collaboration with software, cloud and data processing specialists, FibreTrace and TrusTrace. The new technical solution aims to offer comprehensive transparency across the global supply chain – enabling brands to highlight and disclose sustainability information on their own and ...

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    Outdoor specialists climbing up the ranking of ISPO Consumer Insights Report


    In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...

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    Travis Campbell acquires Eagle Creek from VF, European organization stays on board


    Effective Sept. 3, the newly formed Eagle Creek Holdings LLC owns Eagle Creek after acquiring the brand from VF Corp. The new entity based in Steamboat Springs, Colorado, is owned by Travis Campbell, an outdoor industry veteran and former president of emerging brands at VF, who left the group end ...

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    Kantar Media Reactions study 2021 sees local advertising strong besides digital channels


    Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...

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    Eurobike Awards 2021 show the industry’s creative energy


    With 246 products sent in, the jury of six bike industry insiders that was responsible for this year’s Eurobike Awards was challenged to pick those with the most economic potential, everyday usability and creative design. In total, 36 awards were given out over the four categories “Gold”, “Winner”, Start-up” and ...

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