Susanne Kern

Susanne Kern has a profound background in fashion design, tailoring and year-long experience in PR, marketing and journalism. She worked as sports editor at TextilWirtschaft, co-founded the trade magazine SportBiz, wrote for various sports, outdoor and business media and is now a permanent contributor to the Outdoor Industry Compass.

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    Travis Campbell acquires Eagle Creek from VF, European organization stays on board


    Effective Sept. 3, the newly formed Eagle Creek Holdings LLC owns Eagle Creek after acquiring the brand from VF Corp. The new entity based in Steamboat Springs, Colorado, is owned by Travis Campbell, an outdoor industry veteran and former president of emerging brands at VF, who left the group end ...

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    Kantar Media Reactions study 2021 sees local advertising strong besides digital channels


    Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...

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    Eurobike Awards 2021 show the industry’s creative energy


    With 246 products sent in, the jury of six bike industry insiders that was responsible for this year’s Eurobike Awards was challenged to pick those with the most economic potential, everyday usability and creative design. In total, 36 awards were given out over the four categories “Gold”, “Winner”, Start-up” and ...

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    50 NGOs urge governments and companies to protect workers in Sri Lanka and Bangladesh


    In a joint statement to the government and employers’ organizations of Sri Lanka and Bangladesh and apparel brands sourcing from those countries, over 50 organizations from around the world are urging to take immediate action to keep workers safe during the current new Covid-19 wave. In August, Bangladesh saw a ...

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    Oeko-Tex reports successful 2020/21 year, with strong growth for Made in Green label


    In its annual report for 2020/21, Oeko-Tex looks back to a turbulent era by changes and challenges due to the pandemic and the increasing pressure to move all partners in the supply chains to more sustainability and less CO2 emissions.

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    Stand.Earth gives fashion, outdoor and sports industries poor grades for sustainability


    In its Fossil-Free Fashion Scorecard 2021, environmental advocacy organization Stand.Earth surveyed and ranked 47 outdoor, sports and fashion brands on their environmental actions in various areas. Stand.Earth sees the fashion industry in a business-as-usual reliance on fossil fuels to manufacture and ship its garments that is not consistent with a ...

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    Big business on social media:
    Where digital natives shop


    The plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...

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    Live video shopping: Isbjörn pilots with Streamify, Go Instore sees popularity despite end of lockdown


    Even as more and more countries are reopening brick-and-mortar retail, store technology service provider Go Instore sees strong interest in its platform that enables virtual visits to retail stores since pandemic restrictions imposed temporary store closures across Europe. The London-based IT company recorded 2.4 million unique visitors to its offering ...

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    Is blockchain technology just a hype or helpful?


    Blockchain technology (BT) is generally associated with cryptocurrencies, but it is rapidly being adopted in other sectors to streamline bureaucracy and foster transparency. In February 2019, the Italian industry ministry announced plans to set up, jointly with the computer giant IBM, a national scheme using BT to guarantee the traceability ...

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    Myanmar: a cheap hotspot getting even hotter


    Production in Myanmar has almost never been easy due to political circumstances. After the country experienced a boom in textile manufacturing with the beginning of the democratic process in 2012, the situation has worsened since the military coup on February 1 of this year to such an extent that a ...

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    Degradability of threads and fabrics in the spotlight at Coats and Cocona


    Two relevant textile supply companies just announced new technologies to enhance and speed up the biodegradability of textiles in the landfill.

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    Clarus hires Anthony Rivera for Black Diamond apparel


    Black Diamond has appointed Anthony Rivera as business unit director for its apparel category that was introduced in 2013. Rivera comes to Black Diamond (BD) with technical apparel expertise as the former senior manager of merchandising for Arc’teryx. In his new position, Rivera will be responsible for creating the strategic ...

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    Cotton Trust Protocol partners with TextileGenesis blockchain


    The U.S. Cotton Trust Protocol will launch initial pilot testing with select farms and mills in June 2021 and has partnered with blockchain platform TextileGenesis to provide full supply chain transparency. In combination with the existing protocol platform developed by Memphis-based technology partner The Seam LLC., the TextileGenesis platform will ...

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    The North Face plans 100 percent sustainable face materials by 2025


    In its latest sustainability press release, The North Face (TNF) commits to 100 percent of its apparel face materials being either recycled, renewable or regenerative by 2025. Improving the footprint of sourcing synthetic materials is a particular focus, as material-related emissions for polyester account for 53 percent of TNF’s total ...

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    GfK survey in the USA sees brand loyalty as payoff for intelligent consumer approach


    In a survey of 1,000 U.S. residents, market research institute GfK asked consumers about their brand loyalty and trust in brands and retailers in relation to data security, as well as soft parameters such as CSR and political issues.

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    ​Recent studies show mixed picture of Covid-related shopping behavior


    According to recent studies by the Association of Swiss Sports Retailers (ASMAS), based on credit card data from Worldline, along with the latest data from Mastercard, the outlook for brick-and-mortar retailers is moderately optimistic, albeit very mixed across the EU. In general, a slow return of the buying spirit is ...

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    Swiss referendum in June on new CO2 law


    On June 13, the Swiss people will vote on the new CO2 Act. The legislation provides for a halving of CO2 emissions by 2030 compared to 1990. In addition, Switzerland is pursuing the goal of being climate-neutral by 2050. To achieve this, 75 percent of the reduction measures are to ...

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    Europe’s patchwork of Corona regulations


    Daily changes to local Corona safety regulations for retail stores make it difficult to stay on top of things as the pandemic situation heats up again in most European countries. Here is an overview (as of March 25, subject to change and with regional variations) of the status of non-essential ...

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    Wearables boom and players fight for market share


    In a webinar hosted by the European Outdoor Group (EOG) in March, U.K.-based Futuresource Consulting reported that the overall consumer electronics market was trending downward in 2020, with Covid-19 putting pressure on supply, distribution, retail and demand. However, while some wearable categories such as smartwatches for children struggled, established devices ...

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