Messe Friedrichshafen, the organizer of the Eurobike and OutDoor trade shows at Lake Constance, expands its offer to consumers with a new exhibition for the public in Berlin. The show, called VeloBerlin, will be held on March 26 and 27, 2011. The new venture is backed by Messe Berlin and ZIV, the German manufacturers’ association. The new concept is being put together in cooperation with Velo:Konzept Saade, an agency that specializes in developing bike events.