All Mountainbiking articles – Page 5
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News briefsBoa study links fit system to cycling performance gains
Boa Technology has published new laboratory research indicating measurable gains in speed, power transfer and efficiency for cyclists using its Boa Fit System.
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News briefsRudy Project takes North American business in-house
Rudy Project has completed the transition of its North American business to a wholly owned subsidiary and named Jaclyn Mayer as GM.
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News briefsDecathlon pilots immersive family store concept in France
Decathlon has transformed its Herblay store into the first test location for an interactive retail concept designed to engage children and families.
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ArticleUSWE grows sales as US expansion gains traction
USWE Sports improved revenue and operating profitability in FY2025/26, supported by stronger US distribution, brand focus and investments in scalable growth.
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News briefsSchöffel wins second consecutive German Brand Award
Schöffel Sport has received its second consecutive German Brand Award, this time for its long-term storytelling campaign “Bewusstes Rauskommen.”
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News briefsbrrr° launches brrr°X cooling fabric
Cooling textile specialist brrr° has introduced brrr°X, a new fabric technology combining its mineral-based cooling system with enhanced moisture management for sportswear and outdoor apparel.
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News briefsEurobike honors 22 mobility innovations with 2026 Awards
Eurobike has presented 22 awards across seven categories, with seven Gold Awards as well as Green and Start-Up honors recognizing innovation in the bicycle and e-mobility sectors.
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ArticleMatthias Pietsch named Eurobike show director
Eurobike has strengthened its leadership team by appointing an experienced cycling events executive to help shape the trade show’s strategic direction and international positioning.
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ArticleEurobike resets as rival Cologne show emerges
Germany’s bicycle trade show landscape is heading for a major realignment as Eurobike unveils a revised strategy while the industry prepares to launch a new exhibition in Cologne in 2027.
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ArticleShimano reorganizes bicycle components division
The Japanese cycling components giant is reorganizing its bicycle division and expanding management responsibilities as it seeks to strengthen its development and manufacturing capabilities.
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News briefsThule sees improving profitability as product launches gain traction
The Swedish outdoor equipment manufacturer expects improved profitability in Q2 as new product launches gain momentum despite continued currency headwinds and soft consumer sentiment.
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News briefsPeak Performance adds Recco to summer apparel
The Swedish outdoor apparel brand has expanded its long-running collaboration with a search-and-rescue technology specialist by introducing Recco integration into its first summer hiking product.
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ArticleSchöffel marks 222 years of textile heritage
The German family-owned apparel specialist is marking its 222nd anniversary, highlighting its evolution from a textile manufacturer to a diversified clothing group.
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ArticleDecathlon grants €2,000 in shares to eligible staff
The retailer has launched a new global employee ownership initiative, offering eligible staff equity-linked incentives tied to the company’s long-term performance.
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ArticleSwitchback Spring opens with strong retailer turnout
More than 300 retailers, 235 brands and 40 media representatives gathered in New Orleans for the opening of Switchback Spring 2026.
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News briefsJulbo strengthens German team with three hires
The French eyewear brand has added three new employees in Germany as it seeks to expand its presence in the sports and optical markets.
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ArticleSalomon expands sustainability efforts in 2025
Salomon accelerated sustainability initiatives in 2025, expanding eco-design across its product portfolio, strengthening supply chain oversight and increasing investments in circularity and community programs.
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ArticlePatagonia opens second Austrian store in Salzburg
Patagonia has opened its second store in Austria and 14th in Europe, strengthening its retail presence while creating a new hub for environmental activism and the outdoor community.
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News briefsHaglöfs reopens Stockholm flagship with new concept
Haglöfs has reopened its Stockholm flagship store following a redesign that introduces the first physical expression of the brand’s new “Nature Inside, Life Outdoors” strategy.
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ArticlePon.Bike to close Cannondale factory in Netherlands
Pon.Bike will close its Cannondale assembly plant in Almelo by the end of 2027, relocating production to Germany and Lithuania as part of its multi-brand manufacturing strategy.
