All Naturkompaniet articles
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News briefsNaturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year
Naturkompaniet has won the “Clothing and Fashion - Stores” category of the Swedish Sustainable Brand Index, a position the retailer has defended since 2013. Being an industry winner in the Sustainable Brand Index means that a brand is perceived as the most sustainable brand in its category, according to Swedish ...
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News briefsNaturkompaniet acquires Regntøyspesialisten
As part of its further expansion in Norway, the Sweden-headquartered outdoor retail chain Naturkompaniet has acquired 100 percent of the shares in Regntøyspesialisten AS in Kristiansand. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position in the outdoor industry in Norway. Naturkompaniet is a ...
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News briefsNaturkompaniet continues to say no to Black Friday
Swedish retailer Naturkompaniet keeps distancing itself from Black Friday campaigns and instead encourages customers to take care of the clothes and equipment they already have. From Nov. 20-25, customers can therefore have their leather hiking boots and G-1000 products from Fjällräven waxed for free in all stores in Norway. During ...
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News briefsThis Black Friday, Naturkompaniet opens second-hand departments in four stores
Swedish outdoor retail chain Naturkompaniet is starting to open second-hand departments for a wide range of used products from different brands. Naturkompaniet has 36 stores throughout Sweden, and four of them will offer high-quality second-hand outdoor clothing and equipment from Nov. 24, 2023. The first stores to introduce the concept ...
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News briefsNaturkompaniet opens two new stores in Norway
Swedish outdoor retail chain Naturkompaniet, part of Fenix Outdoor, has opened two new stores in Norway. The latest openings took place on Nov. 3 at Storgata 70, Lillehammer, and Storgata 52, Tromsø. With these two new stores, Naturkompaniet expands its product range and strengthens its position as a leading player ...
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ArticleFenix Outdoor vows to spend more on marketing
Faced with still too much inventory but also high supply chain and product standards, Fenix Outdoor intends to dedicate more dollars to marketing, particularly in Germany and the US, to “explain to the [outdoor] consumers what we stand for,” commented Chairman Martin Nordin in a statement. In the ...
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News briefsNaturkompaniet opens flagship store in Oslo
Source: Glenn Pettersen Naturkompaniet - Hegdehaugsveien 29, Oslo Knowledge and sustainability are the focus of Naturkompaniet’s new flagship store on Hegdehaugsveien in Oslo. Originally founded in Sweden in 1991, this is the company’s sixth store in Norway, offering well-known brands such as Fjällräven, Patagonia, Arc’teryx, Osprey, Devold, ...
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ArticleNaturkompaniet donates €327,000 to biodiversity projects
Outdoor retail chain Naturkompaniet, part of Fenix Outdoor and operating 42 outdoor stores in Sweden and Norway, has announced the winners of its 2023 “Naturbonus” (Swedish for “nature bonus”). This year, the funds go to four organizations, all of which protect biodiversity in Sweden. Together, they will receive SEK 3.7 ...
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ArticleFenix Outdoor publishes CSR report 2022
Fenix Outdoor International AG, owner of the brands Fjällräven, Royal Robbins, Tierra, Hanwag, the five retail chains managed under the roof of the Frilufts Retail Europe AB and – until December last year – Primus (which was sold to Silva), has published its CSR Report 2022. CEO ...
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News briefsSustainable Brand Index: Naturkompaniet and Fjällräven voted Sweden’s best
Naturkompaniet was again ranked as Sweden’s most sustainable brand in the category “Clothes & Fashion Stores” in Sweden’s largest independent study focusing on sustainability, the Sustainable Brand Index (SBI). This year’s first place makes Naturkompaniet top the list for the fifth year in a row. Stadium followed ...
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News briefsNaturkompaniet supports Keep Norway Clean
Outdoor retail chain Naturkompaniet is partnering with Hold Norge Rent (”Keep Norway Clean”), a non-profit organization that works to combat littering. The retailer is donating a portion of its revenue and inviting people to participate in clean-up events in six Norwegian cities on March 18 and April 1. “Since its ...
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News briefsNaturkompaniet Västerås moves to larger location
On March 24, retailer Naturkompaniet will open the doors to a brand new store in the Erikslunds shopping center in Västerås, a town about 1 hour west of Stockholm in the Swedish province of Västmanlands län. With an area of 1,000 square meters, it will be the largest Naturkompaniet store ...
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News briefsNaturkompaniet opens new Fjällräven store in Norway
Swedish outdoor chain Naturkompaniet is continuing its expansion in Norway with the opening of a new Fjällräven store in Trondheim. With Naturkompaniet and Fjällräven heavily focused on a sustainable outdoor life and making products that last, the new store reflects this. Consumers will be able to deliver Fjällräven’s G-1000 ...
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News briefsHoudini opens second Stockholm store/hub
Located in Kungsgatan 30 in a former Samsung shop, Swedish brand Houdini has opened its second store in the capital. With the new opening, the shopping street in central Stockholm now has the Houdini Hub next to the Norröna and The North Face flagship stores, followed by Naturkompaniet in one ...
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News briefsNaturkompaniet encourages litter pickup
For the sixth year in a row, Swedish retail chain Naturkompaniet has produced a multi-purpose bag for litter picking together with Håll Sverige Rent (”Keep Sweden Clean”). The bag’s purpose is to highlight the problem of littering in nature and encourage sustainable and responsible outdoor recreation. In 2021, Keep Sweden ...
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News briefsNaturkompaniet donates record amount to nature conservation projects
Every year, the Swedish retailer Naturkompaniet donates a portion of its profits to selected environmental and nature conservation organizations. The theme of this year’s ”Naturbonus” is biodiversity in Sweden and around the world. The five selected organizations for 2022 have now been selected and can look forward to a record ...
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News briefsNaturkompaniet opens third store in Norway
Swedish retail chain Naturkompaniet opened its third store in Norway on April 28 at AMFI Moa in Ålesund. The company, part of Frilufts Retail Europe AB, owned by Fenix Outdoor International AG, said it plans to run about ten doors in the country by the end of 2023. “Our third ...
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News briefsNaturkompaniet re-opens expanded store in Stockholm
Naturkompaniet has expanded its store at Kungsgatan 26 in Stockholm, which originally opened in 1993 as a Fjällräven store. The new store has an area of 436 square meters and offers the largest assortment of Fjällräven products, as well as a large workshop where customers can get help with the ...
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News briefsNaturkompaniet to offer repair services in all 36 stores
Swedish retailer Naturkompaniet (part of the Frilufts retail division of Fenix Outdoor) has introduced a new store concept to be installed in all its 36 stores, focusing on the care and repair of outdoor clothing and equipment. The concept includes a repair station for each store and the possibility of ...
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News briefsNew GM for the Norwegian branch of Fenix Outdoor
Kyrre Ufert Lømo is the new general manager of Fenix Outdoor Norway AS. Lømo has more than 10 years of experience in sports marketing, multichannel business development and communications, and most recently spent 2.5 years at Columbia Sportswear as regional director for the Nordic and Baltic countries. The Norwegian subsidiary ...
