All News briefs articles – Page 33
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News briefsYouth viewership drives X Games Salt Lake growth
The 30th edition of the US action sports event saw major gains among younger viewers across ESPN platforms and record turnout in Salt Lake City.
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News briefsHoka’s new global campaign is all about community
The new “Together We Fly Higher” campaign explores the power of shared progress in running.
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News briefsOUTO expands inclusive outdoor program in DACH region
The second edition of the Changemakers Programme supports diversity in outdoor communities.
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News briefsKendal Mountain Festival releases 2025 ticket passes
The UK-based adventure culture festival opens priority ticket booking next week, featuring trail runs, films and live events this November.
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News briefsMeta invests €3bn in EssilorLuxottica
The US tech giant deepens the ties with its smart glasses partner.
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News briefsSolo Brands enacts reverse stock split amid NYSE struggles
The US-based outdoor lifestyle group behind Solo Stove and Chubbies aims to regain NYSE compliance through a 1-for-40 reverse stock split.
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News briefsSimplon expands German and Swiss sales teams
The Austrian premium bike brand has appointed new representatives to strengthen its dealer network and regional sales in key European markets.
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News briefsUSWE unveils modular VST backpack series at Eurobike
The Swedish outdoor pack specialist introduces customizable gear for multi-sport users.
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News briefsChina, Brazil deepen supply chain ties
The leading Asian industrial power strengthens strategic trade bonds with a major Latin America economy amid evolving global logistics.
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News briefsOakley launches 50th anniversary eyewear edition
The American eyewear specialist marks its 50-year milestone with a limited-edition collection inspired by its iconic design heritage.
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News briefsColorboost launches water-sport sunglass lenses
The optics innovator introduces high-performance lenses tailored for challenging conditions in sailing, surfing and fishing.
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News briefsGarmin adds Google Maps navigation to smartwatches
Smartwatch users can now access turn-by-turn directions directly on their wrists via a new Google Maps app.
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News briefsLeatherman launches knife collection for outdoor use
The US toolmaker enters fixed blade and folding knife segment with five new models for outdoor and daily use.
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News briefsKingmaker reports annual loss amid rising costs and tariffs
The China-based footwear manufacturer for US and global brands has posted a net loss, as declining orders and tariffs weigh on margins.
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News briefsWolverine Worldwide adds two directors to board
The US-based footwear group has expanded its board with two seasoned retail leaders experienced in brand strategy and omnichannel growth.
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News briefsLowa launches film grant for young alpine creators
The German outdoor footwear brand supports young talent with a new film grant focused on alpine themes.
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News briefsRudolf to become exclusive global distributor for Sanitized
A new partnership in textile chemistry will see the Swiss hygiene specialist team up with the German chemical company for global product distribution.
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News briefsTrump raises fees for foreigners at national parks
The move directs national parks in the US to charge non-US visitors more, aiming to fund maintenance without impacting American families.
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News briefsShein files for Hong Kong IPO
The fast-fashion e-commerce giant seeks Hong Kong listing to influence UK regulators amid stalled London plans.
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News briefsMont expands to UK with new sales partnership
Australian outdoor brand Mont Adventure Equipment has launched in the UK with a new sales partnership and strong debut at OTS 2025.
