Patagonia has created the position of sales and marketing director for the German-speaking countries. The job will be done by Norbert Sandner, who was most recently the brand’s sales representative for southern Germany. In addition to his new role, Sandner will be in charge of key accounts and will assist in product testing. He is an active mountaineer and an industry veteran who in the 1980s imported Patagonia products to sell in his own shop. He also used to be involved in the distribution of climbing walls and Boreal climbing footwear. Patagonia says that it sees a high potential in Germany for future growth.