Columbia targets urban hikers and modern adventurers

The US outdoor brand redefines hiking for a younger, urban audience with a new initiative that blends city exploration with outdoor adventure.

Sign-in if you already subscribe to The Outdoor industry Compass.

Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
Essential weekly E-mail Briefings with the latest analysis and most important industry developments
Find inspiration to drive your business forward with our case studies and best practices on business opportunities
Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
Organisation-wide access across offices, people and devices