Fristads, the Swedish workwear company approaching its 100th anniversary, has launched new additions to its popular Fristads Outdoor line, making the collection a permanent fixture in its catalog. The latest products include the Atmos Primaloft Puffer Jacket, a warm, windproof, and water-resistant jacket made from recycled materials, and the Argon Pile Vest, a breathable, stretch pile vest that offers both comfort and mobility.
Since Fristads reintroduced its Outdoor line in 2020, the collection has sold out multiple times, underscoring the strong demand for versatile apparel that transitions seamlessly from work to outdoor activities. Due to positive customer feedback, Fristads has now integrated select items from the line, including the Argon Pile Jacket and Zinc Shell Jacket, into its main product range.
“Our outdoor line’s success reinforces our mission to provide durable, high-performance clothing for both work and leisure,” said Petra Öberg Gustafsson, CEO of Fristads. “By making these products permanent, we’re meeting our customers’ needs year-round.”
