In the same week that IAA Mobility 2025 opened in Munich, two collaborations between Porsche and performance-oriented sports brands were announced: Porsche x Norrøna introduced a freeride apparel line, while Porsche x Head launched a new signature ski models inspired by the 911 Targa.
Freeride apparel with a design-driven twist
The new Porsche x Norrøna collection centers on the Norwegian brand’s iconic Lofoten big mountain freeride series and will debut in November 2025. Available for men, the line includes insulated shell jackets and pants made from Gore-Tex with freeride-specific features such as helmet-compatible storm hoods, hand-warming pockets and dual-material thermal insulation. A midlayer fleece jacket rounds out the offering, which is suitable for both alpine and all-around outdoor use.
The collaboration emerged from a personal connection: Porsche designer Michael Mauer discovered the Lofoten line while skiing in St. Moritz and found parallels between Norrøna’s “loaded minimalism” and Porsche’s own design ethos. “It’s similar to what we aim for at Porsche: clean, functional designs driven by a pursuit of performance,” Mauer said.
New ski line reflects 911 Targa silhouette
Meanwhile, Porsche and ski manufacturer Head launched the Porsche 7 Series and Porsche 8 Series skis for the 2025/2026 season. The models incorporate both high-performance technology and Porsche-inspired design. The skis draw visual cues from the 911 Targa’s signature roll bar and silhouette, marking the 60th anniversary of the iconic sports car.
Both models include EMC vibration reduction technology and Graphene construction for enhanced stability and lightness. The 7 Series, designed for groomed slopes, is modeled after giant slalom skis, while the wider 8 Series is built for versatile all-mountain use. Matching Porsche-designed helmets, goggles, carbon ski poles and ski bags are part of the broader collection.
The loop between sports, design and mobility is fitting: the Porsche 911 Targa itself made its debut at the 1965 IAA as the world’s first safety cabriolet, developed in response to a potential US ban on convertibles.
