REI to offer non-gendered own-brand products to promote inclusivity in the Outdoors

Bildschirmfoto 2024-03-11 um 16.37.38

US retail chain REI Co-op announced the launch of its new spring line of gear and apparel, which also includes the brand’s first non-gendered apparel assortment for adults. Additionally, REI shared plans for its in-house brand to move beyond a gender-specific designation where it makes sense. As part of this ...

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