US-based outdoor gear collective Revelyst has entered a multi-year partnership with California-based licensing agency Evolution USA to grow six of its flagship brands through new licensing agreements. The collaboration covers Fox Racing, Simms Fishing Products, Camp Chef, Primos, Hoppes and Blackburn. Evolution will help extend these brands into new product categories and consumer markets, leveraging its licensing expertise and network.
“This partnership with Evolution represents an exciting step forward in our mission to create deeper, more meaningful connections between our brands and consumers,” said Simon Waters, President of Licensing, Entertainment and Communications at Revelyst.
Revelyst was formed in 2023 as the gear and apparel division spun off from Vista Outdoor, which split its operations to separate its ammunition and sporting product businesses from its consumer brands.
The first licensed products are expected to launch in 2025. Revelyst’s brand portfolio will be featured at Evolution’s booth at the Las Vegas Licensing Expo, May 20–23, 2025.
