All Prowinter Test Days articles
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ArticleProwinter 2026 highlights outdoor-winter crossover
The B2B event in Bolzano focuses on climate-driven category shifts, sustainable innovation and international networking for the outdoor industry.
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ArticleProwinter aiming higher: From national show to European hub for ski and outdoor
Prowinter is growing into a key hub for Europe’s ski and winter outdoor industries, with new partnerships, test days and international momentum.
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ArticleExpanded outdoor focus highlights 25th anniversary event of Prowinter in Bolzano
Prowinter 2025 celebrated its 25th edition with record-breaking attendance and a new outdoor focus, showcasing innovation and market insights.
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ArticleProwinter 2025 unveils enhanced offerings for winter and outdoor markets
The upcoming 25th edition of the trade show in Bolzano, Italy, highlights expanded outdoor focus, industry awards and retail innovation.
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News briefsProwinter 2025 dates announced by Fiera Bolzano
Following the conclusion of the seventh edition of the Prowinter Ski Rental Summit powered by ITASnow on April 12, 2024, Fiera Bolzano has now announced the date for the Prowinter 2025 winter sports trade show. The three-day B2B event will take place from Jan. 13 to 15, 2025, at the ...
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ArticleProwinter 2024 scores with increased internationality and first concurrent ski test
The 24th Prowinter took place in Bolzano, Italy, at the beginning of January, extended to 3 days and for the first time with a parallel ski test. We attended the trade show to find out whether it has the potential to become the new meeting place for the Central European ski industry.
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ArticleProwinter in Bolzano with ski hardware, Test Days in January
All the new features of the twenty-fourth edition of Prowinter, which will take place in Bolzano, Italy, from Jan. 10 to 12, 2024, were presented at a digital press conference this week. “At the request of the companies, the 2024 edition has been extended for an additional day,” said Geraldine ...
