All Rather Outdoors articles

  • News briefs

    Rather Outdoors buys Zebco Brands

    2021-02-22T07:36:00Z

    Rather Outdoors has announced that it has acquired Zebco Brands , a manufacturer of fishing rods, reels and accessories, based in Tulsa, Oklahoma. Through this acquisition, Rather expects to take full advantage of the growing interest in fishing, particularly in the segments of youth anglers and new anglers, where ...