REI has reported a 14.0 percent increase in sales to $1.66 billion for 2010, with comparable store sales rising by 8.1 percent. While the gross margin declined to 43.9 percent, the operating margin rose to 7.0 percent. The final result was net income of $30.3 million, 1.4 percent higher than the previous year (more in the American edition of Sporting Goods Intelligence).