Reima, the Finnish specialty brand of outerwear for children, recorded sales of €62 million in 2012, up by 6 percent compared with the previous business year. The domestic market accounts for 35 percent of the company's global sales. The biggest export market for the brand is Russia, where Reima is selling its products through a subsidiary that was created two years ago. Meanwhile, Reima created a subsidiary in Germany at the start of this year. It is based in Hamburg and managed by Jan Mangold, who previously was the sales agent for the German market. At the end of the last year, Reima also created a subsidiary in China and opened two shop-in-shops in Beijing. The subsidiary, based in Beijing, employs six people with six additional employees working in the shops. The subsidiary takes care of Reima's sales, marketing and retail contacts in the country. A quality control center was also established in Shanghai in August 2012. Elina Björklund, who assumed the post of chief executive in July 2012, supported Reima in setting up the Chinese subsidiary. Previously, she was working as a consultant in China for Scandinavian companies that wanted to enter the Chinese market. She also worked for Fiskas and Iittala in Finland, where she was in charge of global retail and international markets. The former CEO, Christopher Silcowitz, is still a member of the executive board.