The Italian Oberalp Group has taken over the exclusive distribution of the Swedish outdoor clothing brand 2117 of Sweden for Italy, Poland, Hungary, Slovenia, Croatia, Serbia, Bosnia, Macedonia, Montenegro, Kosovo, Spain, Andorra and France as of the beginning of this year. The agreement between the parties took place early last summer, according to Oberalp, but remained confidential until all details were finalized. Oberalp CEO Christoph Engl, Oberalp business unit director distribution Stefano Bovolon and general manager Central Europe Axel Brosch had engineered the agreement with the Scandinavian outdoor clothing manufacturer.

Engl sees his group “as a brand partner on eye-level” for the Swedish label founded in 2003 by a group of friends. “The strong imprint on sustainable, straightforward and honest winter clothing in Scandinavian style led us to the decision to include 2117 in our premium brand portfolio. We feel particularly connected to the brand’s business philosophy and values because our six mountain sports brands have also been committed to a comprehensive CSR philosophy for many years.”

2117 of Sweden grew rapidly after its inception, in no small part due to the exceptionally sustainable approach that the company’s founders continue to live by today. The Swedish brand is now part of the brand portfolio of Wänerstedt AB, a family business that has been in the fashion industry for generations. Today, 2117 is represented in 18 countries on four continents. The brand is mainly associated with skiwear but also develops garments in the categories of golf, running, outdoor and training.

In addition to its own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt, the Oberalp Group from Bolzano in South Tyrol is a distribution partner for Speedo, Under Armour, Fischer, Smith, X-Bionic and X-Socks, Barts, Falke and Burlington. With its years of expertise, Oberalp sees itself not only as a distribution partner but as a brand developer that supports its partners with long-term strategies and visions and helps them achieve solid success.


Source: 2117 of Sweden