Running has become the number two sport in terms of participation in the U.K., and a quarter of the 10.5 million people who are involved in the sport in the country do at at least one third of their running offroad, according to a study by Sports Marketing Survey. The British market research company has analyzed the running population in 11 different countries around the world.
Related articles
-
ArticleHoka and Ugg with strong performance in Q1, Deckers CEO retires
A 30 percent increase in revenue at Hoka and strong DTC sales are largely responsible for a strong first quarter at Deckers Brands.
-
ArticleColumbia’s brand awareness rises in Europe despite Q2 loss
While performing better in important overseas markets than in North America, Columbia Sportswear maintains its full-year guidance despite a weak second quarter.
-
ArticleRapala VMC feels market improvement but sees potential troubles ahead
Rapala VMC, despite experiencing favorable market conditions during H1, including improved retail activity, is expressing some worry about the upcoming winter season.