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News briefsColumbia wins 10 Cannes Lions for “Expedition Impossible”
Columbia Sportswear received 10 Cannes Lions, including the festival’s highest honor, for its “Expedition Impossible” marketing campaign.
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ArticleJoe Vernachio returns to Columbia to lead Sorel
Columbia Sportswear Company, the group behind brands including Columbia, Mountain Hardwear and prAna, has appointed a former Allbirds CEO and Mountain Hardwear leader to head its Sorel brand.
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News briefsColumbia renovates flagship Chamonix store
Columbia has reopened its renovated Chamonix store, introducing a new retail concept designed to strengthen its connection with outdoor consumers.
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Short Stops Week 25, 2026
RETAIL & DISTRIBUTION +++ Columbia Sportswear has opened a new store at Marineda City in A Coruña, further expanding its retail footprint in Spain as part of a broader growth strategy supported by retail partner Experience Group +++ French outdoor brand Millet opened a 280 sqm store in Toulouse, ...
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ArticleColumbia faces class action over tariff refunds
A proposed class action claims Columbia retained tariff-related price increases despite seeking refunds after tariffs were ruled unlawful.
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ArticleAAFA launches 250 years of fashion archive
The American Apparel & Footwear Association has launched a digital platform highlighting the brands, products and people that have shaped U.S. fashion over the past 250 years.
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ArticleSportswear market to exceed $531bn by 2031
A new industry forecast points to continued growth in sportswear, driven by athleisure demand, women’s categories, sustainability investments and expanding direct-to-consumer strategies.
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News briefsColumbia launches crocodile-themed campaign with Robert Irwin
The outdoor brand’s latest global campaign puts ambassador Robert Irwin into a humorous outback chase to promote Columbia’s new Tellurix Titanium OutDry footwear.
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News briefsCMP appoints new European sales director
The Italian outdoor brand has appointed industry veteran Fred Gregarek to lead footwear and gear sales expansion across Europe outside its home market.
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ArticleColumbia lifts earnings outlook despite flat Q1 sales
International growth and a better tariff outlook supported Columbia’s updated 2026 guidance, while US wholesale weakness weighed on Q1 sales.