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Columbia Sportswear launches new global brand platform
The US outdoor company unveils its first major refresh in a decade with a humorous campaign designed to highlight gear made for extremes.
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Columbia Sportswear boosted by international growth
The US outdoor apparel maker narrowed its loss in Q2 as strong international sales helped offset domestic weakness and inventory headwinds.
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Columbia cuts energy use, reaches 375,000 workers in 2024
The US outdoor group outlines key environmental and social milestones across its four core brands in its latest sustainability report.
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Columbia Sportswear sues Columbia University over name use
A US outdoor gear company is taking legal action against the Ivy League university over alleged misuse of a shared name on apparel.
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Short Stops Week 31, 2025
EXECUTIVE CHANGES +++ The US Grassroots Outdoor Alliance has elected new board members (Todd Frank, April Peterson, Ross Harris and Tina Miller) for the coming year and announced new locations in Oklahoma City and Omaha for its Connect buying shows starting in Spring 2027 +++ India-based outdoor brand Gokyo has ...
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Columbia opens largest flagship store in Japan
The US outdoor brand expands its physical retail presence with a two-story Tokyo flagship focused on innovation, heritage and local engagement.
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Short Stops Week 27, 2025
MARKETING +++ Schöffel Sport has won the 2025 German Brand Award in the Corporate Brand category for its comprehensive brand relaunch, which emphasized mental wellness, visual modernization and a clear strategic repositioning +++ On Olympic Day (June 23), Salomon was a technical partner of a special event organized by the ...
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Columbia targets urban hikers and modern adventurers
The US outdoor brand redefines hiking for a younger, urban audience with a new initiative that blends city exploration with outdoor adventure.
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Leading outdoor industry representatives advocate on Capitol Hill
At a high-level summit in Washington, DC, US outdoor brands met with lawmakers to push for public land protection, tariff reform and equitable outdoor access. Chris Goddard was there to report for us.
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Columbia withdraws FY2025 outlook due to tariff impacts
The US-based outdoor apparel group pauses its annual forecast as global trade pressures and consumer uncertainty cloud the second half of 2025.