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ArticleRomain Cancilleri-Michy: “A return to our roots”
The US outdoor brand is repositioning itself for the next decade. In this interview, Columbia Sportswear’s European marketing lead explains the ideas behind the relaunch.
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Data & AnalysisRugged footwear sales down again in 2024
US and European rugged footwear markets declined again in 2024, while only a few brands saw growth despite a shift toward athletic styles.
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News briefsColumbia extends Megamarsch partnership through 2028
The US outdoor brand extends its collaboration with a European long-distance hiking series, aiming to reach more endurance walkers across four countries.
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ArticleColumbia Sportswear appoints new co-Presidents
The outdoor apparel company advances its leadership succession with two seasoned executives now sharing top roles.
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News briefsGlobal outdoor jacket market outlook to 2031
Growing participation in outdoor activities and demand for sustainable, high-performance apparel are driving global expansion in the outdoor jacket market.
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ArticleColumbia profit slumps as US weakness offsets international gains
Columbia’s Q3 results show rising international sales but plunging profits, hit by US softness, higher costs, and brand write-downs.
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News briefsColumbia reintroduces original Bugaboot from 1993
The outdoor brand brings back its first-ever footwear model, originally designed in collaboration with industry legend Peter Moore.
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News briefsHydraPak names Aaron Brown VP of Sales
The hydration solutions provider appoints a seasoned outdoor-industry executive to drive global sales strategy and brand expansion.
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News briefsColumbia Sportswear and Land Trust Alliance partnership for local conservation
The outdoor brand and a US conservation nonprofit team up to fund local land trusts through a customer donation program in the US.
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ArticleColumbia strengthens China brand with festival
The US outdoor brand deepens its engagement in China through large-scale youth‑oriented events and new experiences.