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ArticleLupine unveils new leadership team
The German outdoor lighting specialist sets up a new leadership structure under CEO Benedikt Böhm to support long-term growth and digital expansion.
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ArticleColumbia sees steady international demand amid US pressure
While US demand remained under pressure in 2025, Columbia Sportswear leaned on resilient international performance, led by Europe, to sustain growth, protect margins and reinforce its long-term outdoor brand positioning.
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News briefsSorel revives Caribou snowboard legacy
The North American footwear brand revisits its early role in snowboarding with a modernized Caribou boot developed for today’s riders.
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Short Stops Week 52, 2025
PRODUCT & MARKETING +++ French outdoor retail chain Au Vieux Campeur has released a new institutional video to celebrate its 80 years in the business +++ DPS Skis expanded its athlete team by signing US big-mountain skier Mali Noyes +++ Mammut renewed and expanded its uniform and safety partnership ...
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Short Stops Week 51, 2025
FINANCIAL REPORTING +++ Rapala VMC Corporation will shift to quarterly financial reporting in 2026, adding Q1 and Q3 business reviews to its disclosure schedule and updating its investor calendar accordingly +++ Leatt Corp has extended its existing share repurchase program of up to $750,000 by three months to March 31, ...
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ArticleColumbia escalates humor with “Expedition Impossible”
The US outdoor brand unveils its most irreverent campaign yet, inviting Flat Earthers to “find the edge of the Earth” in a stunt highlighting product durability.
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ArticleRomain Cancilleri-Michy: “A return to our roots”
The US outdoor brand is repositioning itself for the next decade. In this interview, Columbia Sportswear’s European marketing lead explains the ideas behind the relaunch.
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ArticleColumbia unveils Endor collection
The outdoor brand expands its Star Wars partnership with its largest Endor-inspired capsule yet, blending cinematic design cues with technical apparel.
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ArticleRugged footwear sales down again in 2024
US and European rugged footwear markets declined again in 2024, while only a few brands saw growth despite a shift toward athletic styles.
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News briefsColumbia extends Megamarsch partnership through 2028
The US outdoor brand extends its collaboration with a European long-distance hiking series, aiming to reach more endurance walkers across four countries.