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News briefsColumbia expands Colombian retail network with Forus
The outdoor brand has opened another store in Colombia as regional distributor Forus continues expanding its retail network.
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ArticleOIA Catalyst Conference to address sustainability challenges facing outdoor industry
The Oct. 26 event in Portland will address climate targets, textile regulations, circularity and the business case for sustainability.
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News briefsColumbia hands European distribution hub to GXO under 10-year deal
A new 10-year agreement puts the outdoor group’s main continental European distribution hub under GXO management.
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News briefsColumbia offers hikers cash for ‘feet pics’ in Peakfreak campaign
The outdoor brand is taking an unconventional approach to footwear marketing, paying hikers for photographs of their bare feet to promote its latest Peakfreak shoe.
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News briefsPeter Rauch named president of Mountain Hardwear
The long-time Columbia Sportswear executive succeeds Troy Sicotte, who is moving into a new global sales role at Mountain Hardwear.
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News briefsColumbia closes award-winning ‘Expedition Impossible’ campaign
The outdoor brand has wrapped up its global “Expedition Impossible” campaign after hundreds of submissions and a record awards haul.
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ArticleColumbia Sportswear Q2 sales rise as footwear gains momentum
Footwear and international markets drove Columbia Sportswear’s Q2 sales higher, while tariff refunds lifted margins and earnings.
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News briefsColumbia wins 10 Cannes Lions for “Expedition Impossible”
Columbia Sportswear received 10 Cannes Lions, including the festival’s highest honor, for its “Expedition Impossible” marketing campaign.
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ArticleJoe Vernachio returns to Columbia to lead Sorel
Columbia Sportswear Company, the group behind brands including Columbia, Mountain Hardwear and prAna, has appointed a former Allbirds CEO and Mountain Hardwear leader to head its Sorel brand.
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News briefsColumbia renovates flagship Chamonix store
Columbia has reopened its renovated Chamonix store, introducing a new retail concept designed to strengthen its connection with outdoor consumers.