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ArticleSportswear market to exceed $531bn by 2031
A new industry forecast points to continued growth in sportswear, driven by athleisure demand, women’s categories, sustainability investments and expanding direct-to-consumer strategies.
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News briefsColumbia launches crocodile-themed campaign with Robert Irwin
The outdoor brand’s latest global campaign puts ambassador Robert Irwin into a humorous outback chase to promote Columbia’s new Tellurix Titanium OutDry footwear.
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News briefsCMP appoints new European sales director
The Italian outdoor brand has appointed industry veteran Fred Gregarek to lead footwear and gear sales expansion across Europe outside its home market.
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ArticleColumbia lifts earnings outlook despite flat Q1 sales
International growth and a better tariff outlook supported Columbia’s updated 2026 guidance, while US wholesale weakness weighed on Q1 sales.
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ArticleLupine unveils new leadership team
The German outdoor lighting specialist sets up a new leadership structure under CEO Benedikt Böhm to support long-term growth and digital expansion.
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ArticleColumbia sees steady international demand amid US pressure
While US demand remained under pressure in 2025, Columbia Sportswear leaned on resilient international performance, led by Europe, to sustain growth, protect margins and reinforce its long-term outdoor brand positioning.
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News briefsSorel revives Caribou snowboard legacy
The North American footwear brand revisits its early role in snowboarding with a modernized Caribou boot developed for today’s riders.
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Short Stops Week 52, 2025
PRODUCT & MARKETING +++ French outdoor retail chain Au Vieux Campeur has released a new institutional video to celebrate its 80 years in the business +++ DPS Skis expanded its athlete team by signing US big-mountain skier Mali Noyes +++ Mammut renewed and expanded its uniform and safety partnership ...
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Short Stops Week 51, 2025
FINANCIAL REPORTING +++ Rapala VMC Corporation will shift to quarterly financial reporting in 2026, adding Q1 and Q3 business reviews to its disclosure schedule and updating its investor calendar accordingly +++ Leatt Corp has extended its existing share repurchase program of up to $750,000 by three months to March 31, ...
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ArticleColumbia escalates humor with “Expedition Impossible”
The US outdoor brand unveils its most irreverent campaign yet, inviting Flat Earthers to “find the edge of the Earth” in a stunt highlighting product durability.