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ArticleThule Group outlines updated financial targets and strategic focus
The outdoor gear company sets new growth ambitions, shifting focus to Champion categories and long-term value creation.
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ArticleThule makes Q3 gain despite cautious retailers, consumers
Despite weak bike trailer sales and cautious retailers, the Swedish transport gear maker posted margin and income gains in Q3.
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Short Stops Week 41, 2025
PRODUCT & MARKETING +++ US B Corp Wild Rye has launched its first-ever women’s outerwear collection, fulfilling a long-held brand ambition to deliver technical, stylish snow gear despite tariff and supply chain challenges +++ Brandwave, a West Sussex-based specialist sports marketing and PR agency, has been appointed as the UK ...
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ArticleThule shifts toward mid-price products and core markets
The Swedish gear brand eyes efficiency, innovation and price strategy across markets.
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ArticleLatest Thule Group acquisition lifts Q2 gross margin
The Swedish outdoor equipment maker saw Q2 profits dip despite higher revenues, as new products and its Quad Lock acquisition reshaped the sales mix.
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ArticleScandinavian outdoor brands advance climate goals
Several Nordic outdoor brands have pledged to reduce emissions, aligning with global climate targets, according to SOG.
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ArticleThule Group’s new products fuel Q1 sales growth
The Swedish outdoor and mobility gear specialist focuses on niche growth and product innovation after reporting mixed Q1 results across key markets.
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News briefsThule to lay off 22 employees at its Colorado plant
The Swedish company is reportedly closing its Longmont facility and laying off over half its staff, just ahead of its upcoming earnings report.
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Short Stops Week 16, 2025
EXECUTIVE CHANGES +++ Trade show organizer Munich Fabric Start has appointed a new management team that consists of Peter C. Dumont and Florian Klinder, following the departure of the previous Managing Director, Sebastian Klinder, who will remain as a shareholder +++ Carola Schömig has been appointed as the new DACH ...
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Short Stops Week 13, 2025
OBITUARY +++ The outdoor industry is mourning the deaths of The North Face Global Sports Marketing Manager Alex Pashley, Dinosaurs Will Die co-founder Jeff Keenan and Stellar Heli Skiing’s Jason Remple, who died in an avalanche in British Columbia, Canada, on March 24, 2025 +++ EXECUTIVE CHANGES +++ ...