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News briefsSimms names Dexter Levandoski Global Sales Leader
The fishing industry veteran joins Simms from Poncho Outdoors after a long career at Patagonia, where he led North American fly-fishing sales.
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ArticleOIA strengthens leadership team with five appointments
The US outdoor trade association has strengthened its team with appointments spanning government affairs, communications, operations, sustainability and marketing.
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News briefsPatagonia takes free Worn Wear repairs to European surf communities
The month-long European tour will offer free, brand-independent repairs for wetsuits and outdoor apparel at 14 stops.
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OpinionSponsorship or Patronage: Is this a promotional channel worth revisiting?
Charles Ross argues that authentic sponsorship has become a powerful way for outdoor brands to demonstrate values, build trust and strengthen customer loyalty.
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Short Stops Week 31, 2026
EXECUTIVE CHANGES +++ Wild Country and Evolv, both part of Italy’s Oberalp Group, have expanded their US sales representation with James Loveridge, Joe Santos and Greydon Jones to strengthen coverage of specialty retailers and climbing gyms across key US regions +++ JV International, the official worldwide licensee for Michelin-branded technical ...
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OpinionDay 0: Now happening in Asia as well
Charles Ross examines how Day 0 has evolved into a global platform for textile sustainability, with Asia emerging as an increasingly influential force.
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News briefsKopilot.id strengthens team for growth
Digital emergency ID platform Kopilot.id has added two outdoor industry veterans as it expands partnerships and commercial activities across multiple outdoor and action sports markets.
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ArticleJoe Vernachio returns to Columbia to lead Sorel
Columbia Sportswear Company, the group behind brands including Columbia, Mountain Hardwear and prAna, has appointed a former Allbirds CEO and Mountain Hardwear leader to head its Sorel brand.
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ArticlePatagonia opens second Austrian store in Salzburg
Patagonia has opened its second store in Austria and 14th in Europe, strengthening its retail presence while creating a new hub for environmental activism and the outdoor community.
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News briefsSkinny Skis and Smartwool win Grassroots honors
Jackson, Wyoming-based Skinny Skis and Smartwool have been named Retailer of the Year and Vendor of the Year, respectively, in the 2026 Grassroots Outdoor Specialty Awards.