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ArticleHaglöfs and Polartec introduce Standard Issue Black
Haglöfs and Polartec have introduced a standardized black fabric concept to reduce color variations and lower resource use in textile production.
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OpinionFunctional Textiles Shanghai: The world has changed – sourcing is where the buzz is
In his latest column, Charles Ross reports from Functional Textiles Shanghai, where sourcing, tactile fabrics and supply chain collaboration dominated industry discussions.
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News briefsHaglöfs appoints CPO, promotes DTC leader
The Swedish outdoor apparel brand strengthens leadership with a new Chief Product Officer and a promotion in global DTC and merchandising.
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News briefsHaglöfs launches UV-protective summer outdoor line
The Swedish outdoor brand introduces breathable, UV-protective gear built for warm-weather hiking and travel.
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ArticleHaglöfs expands L.I.M Series for 2026
The Swedish outdoor brand broadens its lightweight L.I.M concept with new apparel and performance footwear.
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News briefsHaglöfs appoints new product manager
The Swedish outdoor brand names a former Pas Normal Studios executive to lead product management.
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Short Stops Week 08, 2026
PRODUCT & MARKETING +++ Scott Sports has signed a two-season agreement with Warner Bros. Discovery Sports to become the official XC bike partner of the Whoop UCI Mountain Bike World Series, including serving as the presenting partner of the 2026 Soldier Hollow round +++ Italian brand Ferrino has become an ...
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News briefsPrimus-Silva appoints new CMO
The Swedish outdoor equipment group strengthens global brand leadership with a new Chief Marketing Officer.
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News briefsHaglöfs designs Swedish Olympic race suit
The Scandinavian outdoor brand expands its Olympic role by creating race suits for Sweden’s alpine and ski cross athletes.
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News briefsCarl Hård af Segerstad joins Ski Team Sweden
The Swedish outdoor industry executive moves from brand leadership into elite winter sports, taking on a new commercial role in Åre.