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News briefsHaglöfs and 1000skis collaboration explores modern freeskiing
The Swedish outdoor brand teams up with a skier-founded company to merge alpine precision with contemporary freeskiing style in a limited collection.
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News briefsLeadership change at Haglöfs
The Swedish outdoor brand introduces a new CEO as it prepares for continued international growth and evolving creative direction.
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News briefsDigital safety integration in winter apparel
A new collaboration between Haglöfs and a Swedish tech company brings emergency-ready technology to ski touring clothing for the first time.
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Short stopsShort Stops Week 43, 2025
EXECUTIVE CHANGES +++ Thok E-Bikes and longtime CEO Stefano Migliorini have ended their collaboration, with company president Giuseppe Bernocco now leading the brand into its next growth phase +++ United Wheels has promoted longtime executive Steve Bevelhymer to SVP of Finance and Treasury, overseeing global financial strategy and operations +++ ...
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ArticleHaglöfs plans headquarters relocation to Slakthusområdet
The outdoor brand relocates its headquarters to Stockholm’s revitalized creative district in a heritage building.
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News briefsHaglöfs restarts Outsiders by Nature Film Tour across Europe
The Swedish outdoor brand revives its pan-European film tour, showcasing stories of adventure and nature through athlete-led documentaries.
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Short Stops Week 41, 2025
PRODUCT & MARKETING +++ US B Corp Wild Rye has launched its first-ever women’s outerwear collection, fulfilling a long-held brand ambition to deliver technical, stylish snow gear despite tariff and supply chain challenges +++ Brandwave, a West Sussex-based specialist sports marketing and PR agency, has been appointed as the UK ...
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ArticleFormer Haglöfs CEO remembered for tansforming the brand
Swedish outdoor industry leader and longtime Haglöfs CEO Mats Hedblom, who passed away in late September, helped shape the brand’s global identity.
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News briefsHaglöfs returns to China with Shanghai flagship
The Swedish outdoor brand reenters the Chinese market with an ambitious retail rollout.
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News briefsBergans appoints Andy Schimeck to drive Central European growth
The Norwegian outdoor company partners with the strategy expert to refine its sales approach and expand its presence in Central Europe.