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Haglöfs maps Sweden’s least-visited outdoor destinations

2026-06-30T13:40:00Z

Haglöfs has launched a guide identifying 24 of Sweden’s least-visited natural areas, using mobile network and satellite data to encourage visitors beyond the country’s busiest destinations.

News briefs

Haglöfs reopens Stockholm flagship with new concept

2026-06-15T12:26:00Z

Haglöfs has reopened its Stockholm flagship store following a redesign that introduces the first physical expression of the brand’s new “Nature Inside, Life Outdoors” strategy.

Article

Sport 2000 renews supervisory board leadership

2026-05-22T10:11:00Z

Sport 2000 Group International has appointed outdoor industry veteran Martin Kössler as Chair and retail transformation specialist Chantal Dubbert as Deputy Chair as the retail network sharpens its international growth and specialist retail strategy.

Article

Haglöfs strengthens wholesale leadership

2026-05-22T10:02:00Z

Haglöfs has appointed former Peak Performance executive Marcus Grönberg as Global Director of Wholesale as the company looks to further strengthen its international retail and omnichannel strategy.

Article

Chinese travel platform takes minority stake in Haglöfs

2026-04-17T06:47:00Z

A new partnership links Haglöfs with one of China’s leading travel platforms to accelerate growth in a key outdoor market.

Article

Haglöfs and Polartec introduce Standard Issue Black

2026-03-12T19:37:00Z

Haglöfs and Polartec have introduced a standardized black fabric concept to reduce color variations and lower resource use in textile production.

Opinion

Functional Textiles Shanghai: The world has changed – sourcing is where the buzz is

2026-03-08T08:34:00Z

In his latest column, Charles Ross reports from Functional Textiles Shanghai, where sourcing, tactile fabrics and supply chain collaboration dominated industry discussions.