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ArticleNorth Outdoor expands into Germany with Herbert Horelt
The Finnish merino specialist is targeting 40 to 50 retail partners as it builds its presence in Germany and neighboring markets.
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ArticleHaglöfs brings Standard Issue Black into commercial production
The Swedish outdoor brand is moving its joint color-standardization project with Polartec from concept to market with the Buteo Mid II Jacket.
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ArticleAndreas Lorenz: ‘We are very clearly a challenger brand’
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
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News briefsHaglöfs launches Nallo ski touring collection for Nordic conditions
The Swedish outdoor brand’s new four-piece touring range combines Gore-Tex, ExpeDRY, Pertex and Twiceme technologies for demanding backcountry use.
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News briefsHaglöfs brings Standard Issue Black into series production
The color standard developed with Polartec moves from concept to commercial application with the FW26 Buteo Mid II Jacket.
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ArticleHaglöfs maps Sweden’s least-visited outdoor destinations
Haglöfs has launched a guide identifying 24 of Sweden’s least-visited natural areas, using mobile network and satellite data to encourage visitors beyond the country’s busiest destinations.
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News briefsHaglöfs reopens Stockholm flagship with new concept
Haglöfs has reopened its Stockholm flagship store following a redesign that introduces the first physical expression of the brand’s new “Nature Inside, Life Outdoors” strategy.
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ArticleSport 2000 renews supervisory board leadership
Sport 2000 Group International has appointed outdoor industry veteran Martin Kössler as Chair and retail transformation specialist Chantal Dubbert as Deputy Chair as the retail network sharpens its international growth and specialist retail strategy.
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ArticleHaglöfs strengthens wholesale leadership
Haglöfs has appointed former Peak Performance executive Marcus Grönberg as Global Director of Wholesale as the company looks to further strengthen its international retail and omnichannel strategy.
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ArticleChinese travel platform takes minority stake in Haglöfs
A new partnership links Haglöfs with one of China’s leading travel platforms to accelerate growth in a key outdoor market.