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News briefsHaglöfs designs Swedish Olympic race suit
The Scandinavian outdoor brand expands its Olympic role by creating race suits for Sweden’s alpine and ski cross athletes.
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News briefsCarl Hård af Segerstad joins Ski Team Sweden
The Swedish outdoor industry executive moves from brand leadership into elite winter sports, taking on a new commercial role in Åre.
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News briefsHaglöfs opens Shanghai VASA concept store
The Swedish outdoor brand deepens its China strategy with a multi-floor concept store blending retail, sustainability and experience.
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News briefsHaglöfs earns Fair Wear Leader status
Haglöfs announced has achieved Leader status in Fair Wear’s 2025 Brand Performance Check, earning 83 points and marking a significant step in the company’s long-term work to strengthen human rights due diligence across its supply chain. The recognition places the Swedish outdoor brand among the initiative’s highest-rated members. “This ...
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News briefsHaglöfs and 1000skis collaboration explores modern freeskiing
The Swedish outdoor brand teams up with a skier-founded company to merge alpine precision with contemporary freeskiing style in a limited collection.
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News briefsLeadership change at Haglöfs
The Swedish outdoor brand introduces a new CEO as it prepares for continued international growth and evolving creative direction.
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News briefsDigital safety integration in winter apparel
A new collaboration between Haglöfs and a Swedish tech company brings emergency-ready technology to ski touring clothing for the first time.
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Short stopsShort Stops Week 43, 2025
EXECUTIVE CHANGES +++ Thok E-Bikes and longtime CEO Stefano Migliorini have ended their collaboration, with company president Giuseppe Bernocco now leading the brand into its next growth phase +++ United Wheels has promoted longtime executive Steve Bevelhymer to SVP of Finance and Treasury, overseeing global financial strategy and operations +++ ...
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ArticleHaglöfs plans headquarters relocation to Slakthusområdet
The outdoor brand relocates its headquarters to Stockholm’s revitalized creative district in a heritage building.
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News briefsHaglöfs restarts Outsiders by Nature Film Tour across Europe
The Swedish outdoor brand revives its pan-European film tour, showcasing stories of adventure and nature through athlete-led documentaries.