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ArticleDecathlon outlines innovation strategy for access to sports
The French multisport brand and retailer aims to make sports more accessible through people-centered innovation.
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Short Stops Week 30, 2025
EXECUTIVE CHANGES +++ Amplid Snowboards has appointed industry veteran Olli Zettler as its new area representative for Austria to support its continued growth in the European market +++ PRODUCT +++ Buff and the Surfrider Foundation have launched an ocean-inspired summer collection by artist Ian Ross, with proceeds supporting ...
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Short Stops Week 29, 2025
M&A +++ Blacktusk Outdoors has acquired fishing lure manufacturer Lucky Strike Bait Works – both based in Ontario, Canada – with the aim of expanding the brand’s reach and product offering in North America and beyond +++ DISTRIBUTION +++ Scarpa North America has appointed Parallel 45 Sales Group ...
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ArticleFemale industry leaders launch ‘Global Game Shapers’ network
A new international initiative aims to accelerate gender equity and empower women in the sporting goods industry through collective leadership.
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News briefsOMIS launches in France
The real-time data platform The Outdoor Market Intelligence Service is now available to support outdoor industry businesses in France with sell-through analytics and market insights.
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ArticleDecathlon partners with Rheon Labs on smart sportswear
The French sporting goods giant joins forces with a UK materials innovator to bring adaptive polymer technology to mainstream athletic apparel.
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ArticleDecathlon Germany expands textile repairs with URC
The multisport retailer partners with the Dutch repair provider to expand sustainable textile repair services across Germany.
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ArticleDecathlon combines survey insights with broader mobility vision
The French sports retailer connects Gen Z cycling trends with its circular mobility strategy and in-house bike development.
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News briefsDecathlon expands sport travel platform in Europe
The French sports retailer is growing its digital travel service focused on immersive, sustainable trips tailored to athletic interests.
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News briefsDecathlon Canada cuts footprint in Toronto
The sporting goods retailer is reducing its stores in the greater Toronto area in Ontario, Canada, due to changing consumer habits and cost pressures.
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