PRODUCT & MARKETING
+++ Brooks Running has become the title sponsor of Italy’s Supermaratona dell’Etna, organized by Etna Trail A.S.D., for 2026-2027
+++ Camelbak has entered top-tier UCI WorldTour road cycling through a multi-year partnership with Team Visma | Lease a Bike, becoming the team’s exclusive hydration partner and co-developing race-proven, aerodynamic bottle systems for competition and consumer use starting in 2026
+++ Spinner manufacturer Myran Sweden will be presenting its first rod range later this year
+++ Brooks Running has added pro trail runner Théo Détienne to its athlete roster
+++ British Orienteering has named its Recognised Delivery Partners for 2026, crediting them with reaching nearly 2,000 UK schools in 2025 and supporting the continued growth of orienteering in education through quality-assured delivery and partnerships
+++ Rebecca Dawson, founder of Vampire Outdoors and co-founder of Every Body Outdoors, was named among the UK’s 100 most inspiring female entrepreneurs for 2026 as part of Small Business Britain’s f:Entrepreneur #IAlso100 campaign, recognizing her work to expand inclusion and representation in the outdoor industry
+++ Insta360 has signed its first European ski resort partnership, becoming the official action camera partner of Austria’s Ischgl resort to equip skiers and snowboarders with its cameras, sponsor snow parks and support year-round content creation and events
+++ Superfeet has expanded its industrial product line with the launch of Work Puncture Resistant and Work ESD insoles, designed to provide safety-certified protection, durability and all-day comfort for trade and industrial professionals +++
TRADE SHOWS & EVENTS
+++ The 6th edition of the French climbing show Salon de l’Escalade, which was held in Paris on Jan. 10-11, 2026, gathered 310 exhibitors, compared to 265 last year, and attracted 6,600 visitors, representing a slight increase from 2025
+++ MCS has been reappointed as organizer of the Slide & OTS Winter trade show through 2029, following the successful 2026 edition and the event’s relocation to Liverpool +++
CSR & SUSTAINABILITY
+++ Sport England and the Youth Sport Trust jointly call for 2026 to become the year every child is active, citing rising inactivity and inequality, but also recent gains in participation and urging coordinated action across schools, communities and policy to embed daily movement in children’s lives +++
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