PRODUCT & MARKETING
+++ Brooks Running has become the title sponsor of Italy’s Supermaratona dell’Etna, organized by Etna Trail A.S.D., for 2026-2027
+++ Camelbak has entered top-tier UCI WorldTour road cycling through a multi-year partnership with Team Visma | Lease a Bike, becoming the team’s exclusive hydration partner and co-developing race-proven, aerodynamic bottle systems for competition and consumer use starting in 2026
+++ Spinner manufacturer Myran Sweden will be presenting its first rod range later this year
+++ Brooks Running has added pro trail runner Théo Détienne to its athlete roster
+++ British Orienteering has named its Recognised Delivery Partners for 2026, crediting them with reaching nearly 2,000 UK schools in 2025 and supporting the continued growth of orienteering in education through quality-assured delivery and partnerships
+++ Rebecca Dawson, founder of Vampire Outdoors and co-founder of Every Body Outdoors, was named among the UK’s 100 most inspiring female entrepreneurs for 2026 as part of Small Business Britain’s f:Entrepreneur #IAlso100 campaign, recognizing her work to expand inclusion and representation in the outdoor industry
+++ Insta360 has signed its first European ski resort partnership, becoming the official action camera partner of Austria’s Ischgl resort to equip skiers and snowboarders with its cameras, sponsor snow parks and support year-round content creation and events
+++ Superfeet has expanded its industrial product line with the launch of Work Puncture Resistant and Work ESD insoles, designed to provide safety-certified protection, durability and all-day comfort for trade and industrial professionals
+++ Capita Snowboards, Union Binding Company and Automobili Lamborghini have renewed their collaboration with a limited-edition snowboard and binding collection that combines forged-carbon materials, high-performance design and clean-energy manufacturing for a second season
+++ The Swiss-made AirMarker — a lightweight, air-deployable visual signaling device used by search-and-rescue teams to mark locations, improve visibility from the air and support emergency coordination — was named a Top 3 finalist at the Intersec Homeland Security Awards 2026, underscoring its growing international relevance in rescue and safety operations
+++ Jeep will return to X Games Aspen 2026 as the event’s first-ever presenting partner and exclusive automotive partner, significantly expanding its long-running involvement through competition ownership, branding and on-site activations
+++ Hypershell used CES 2026 to validate its consumer exoskeleton technology through renewed SGS certification, real-world media testing and operational deployment at a major vertical marathon, underscoring its performance, safety and growing adoption across sport and logistics +++
EXECUTIVE CHANGES
+++ France-based RAS Group (Rautureau Apple Shoes), parent of the No Name sneaker brand, has appointed Riccardo Ribolla as CEO and Fabrice Delecolle as deputy CEO as it restructures into a more agile, start-up-style organization to accelerate innovation, international expansion and brand diversification
+++ Blizzard-Tecnica has expanded its Austrian sales force by appointing Mario Riepler to jointly cover Tirol and Vorarlberg, strengthening market support in one of the group’s fastest-growing regions +++
TRADE SHOWS & EVENTS
+++ The 6th edition of the French climbing show Salon de l’Escalade, which was held in Paris on Jan. 10-11, 2026, gathered 310 exhibitors, compared to 265 last year, and attracted 6,600 visitors, representing a slight increase from 2025
+++ MCS has been reappointed as organizer of the Slide & OTS Winter trade show through 2029, following the successful 2026 edition and the event’s relocation to Liverpool +++
CSR & SUSTAINABILITY
+++ Sport England and the Youth Sport Trust jointly call for 2026 to become the year every child is active, citing rising inactivity and inequality, but also recent gains in participation and urging coordinated action across schools, communities and policy to embed daily movement in children’s lives
+++ FIS and the Schwarzenegger Climate Initiative have launched the January-long #KeepWinterAlive campaign, mobilizing elite athletes and fans to promote everyday climate-friendly actions to protect the future of winter sports +++
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