Latest Short Stops

  • Short stops

    Short Stops Week 26, 2022


    LEGAL & INSTITUTIONAL +++ Dick’s Sporting Goods, Adidas, Nike, and GoPro were among the first sporting goods brands to commit to various actions in support of their female employees to protest the U.S. Supreme Court decision that overturned the constitutional right to abortion care +++ Patagonia has pledged to ...

  • Short stops

    Short Stops Week 25, 2022


    PRODUCT & MARKETING +++ Legwear specialist Falke and running shoe brand True Motion have teamed up to develop a running sock that, combined with True Motion’s running shoe technology, is said to reduce stress on the knee by an additional 4 percent and provide 20 percent better fine-tuning of power ...

  • Short stops

    Short Stops Week 24, 2022


    EXECUTIVE CHANGES +++ Oberalp Group has hired Phil Hoffman as sales manager and former Pacific Cycle sales manager Mike Sohasky as key account sales manager for its North American business and promoted Steve Goddard to specialty sales manager, Michael Casarrubia to community marketing manager and Eric Poore to territory manager ...

  • Short stops

    Short Stops Week 23, 2022


    PRODUCT & MARKETING +++ Adidas released its first road cycling shoe with a Boa dial, the Parley Road Shoe BOA, which is made from ocean plastic waste that has been upcycled by Parley, the anti-pollution network +++ TMC Ltd, owner of Nuyarn spinning technology and innovator in high-performance fibers and ...

  • Short stops

    Short Stops Week 22, 2022


    EXECUTIVE CHANGES +++ Karpos has hired Gian Luca Gasca as its new content manager, within the brand’s marketing team +++ KMD Brands Limited’s non-executive director John Harvey has postponed his retirement date announced for May 31 until further notice while the company seeks a successor for the position +++ Abby ...

  • Short stops

    Short Stops Week 21, 2022


    EXECUTIVE CHANGES +++ Spinnova, the Finnish biomaterials developer, has appointed Teemu Lindberg as executive vice-president of production scaling, a new role to lead Spinnova’s fiber production scaling and new factory projects globally +++ Gabe Maier returns to the U.S. outdoor specialty retail trade group Grassroots Outdoor Alliance (GOA) to become ...

  • Short stops

    Short Stops Week 20, 2022


    EXECUTIVE CHANGES +++ The Canadian brand Tentree has hired former BackCountry executive, Diana Seung, who, most recently, worked as GM of North America for Jack Wolfskin +++ Following the exit of CEO Marcus Diekmann at the beginning of the year, retail boss and co-partner since 2019 Tim Böker is now ...

  • Short stops

    Short Stops Week 19, 2022


    PRODUCT & MARKETING +++ Timberland has introduced new eco-innovative styles with the GreenStride™ Solar Wave ST collection, offering progressive style and lightweight comfort for the summer season +++ As part of the Partner Program Award 2021 awards ceremony, the MyToys Group, leading online retailer for family shopping in Germany, honored ...

  • Short stops

    Short Stops Week 18, 2022


    CORPORATE AND M&A +++ Merida Industry Co, Ltd, Taiwan’s second-largest bicycle manufacturer, founded by Ike Tseng, is celebrating its 50th anniversary in 2022 +++ The co-founder of outdoor brand Revolutionrace, Pernilla Nyrensten, is reportedly investing in Djerf Avenue, a Swedish DTC fashion brand launched by influencer Matilda Djerf in 2019 ...

  • Short stops

    Short Stops Week 17, 2022


    TRADE SHOWS & EVENTS +++ The 2022 Canyons Endurance Runs by UTMB, the second event in the 2022 UTMB World Series and the first in the U.S., was held in California, starting from the town of Auburn and across the iconic Western States Trail, on April 23 +++ ...

  • Short stops

    Short Stops Week 16, 2022


    PRODUCT & MARKETING +++ OrthoLite has unveiled ESD Shield, the world’s first and only mechanically-bonded electrostatic discharge protection insole technology available in molded insoles and delivers full heel-to-toe ESD protection +++ Building on the design language of the NMD S1, and the original NMD before it, Adidas Originals and Humanrace™ ...

  • Short stops

    Short Stops Week 15, 2022


    PRODUCT & MARKETING +++ During the annual outdoor and bicycle festival Sea Otter Classic in California, Martin Esslinger, CEO of the German bag specialist Ortlieb, and the CEO of the American subsidiary, Jeff Scully, presented the Seat-Pack QR, a PVC-free, waterproof 13+ liter bikepacking bag with innovative Seat-Lock attachment system ...

  • Short stops

    Short Stops Week 14, 2022


    CSR & SUSTAINABILITY +++ Cake, the Swedish maker of lightweight, electric motorcycles, announced the launch of re:CAKE, a global program that aims to extend the lifecycle of Cake motorcycles by offering customers to purchase certified pre-owned bikes +++ EXECUTIVE CHANGES +++ Katie Kutskill, former global executive director and ...

  • Short stops

    Short Stops Week 13, 2022


    PRODUCT & MARKETING +++ Bell, a Vista Outdoor brand, announced that the Moto-10 Renen Krone, a limited-edition collaboration helmet with motocross apparel brand Renen, founded by accomplished designer and entrepreneur Pete Fox, is now available for purchase at +++ Kokopelli, the Colorado-based creators of lightweight and packable inflatable packrafts, ...

  • Short stops

    Short Stops Week 12, 2022


    PRODUCT & MARKETING +++ Lowa has expanded its team of ambassadors in the U.S. with the addition of hiker Alexandra Garcia, a Puerto Rican-born Latinx partnerships coordinator at the Appalachian Trail Conservancy and founding member of the AWE Summit Scholarship Foundation +++ Wanda, a Norwegian logistics platform startup that recently ...

  • Short stops

    Short Stops Week 11, 2022


    EXECUTIVE CHANGES +++ Cocona Labs, the maker of temperature-regulating 37.5 Technology, announced the appointment of Blair Kanis, general counsel and director of sustainability of the company since 2020, as president +++ Orvis, a U.S. supplier and retailer of fly fishing gear, apparel and footwear, has appointed POWDR and Mountain Hardwear ...

  • Short stops

    Short Stops Week 10, 2022


    PRODUCT & MARKETING +++ Dynafit is launching its first sporty eyewear collection with three models for trail running, mountaineering and ski mountaineering, which will be available in stores from May 2022 +++ With Anna Liina Laitinen from Finland, the southern German motorhome brand Sunlight wins a professional climber for its ...

  • Short stops

    Short Stops Week 9, 2022


    PRODUCT & MARKETING +++ After a successful pilot project in Germany, the French mountain sports specialist Millet wants to expand its “Trails” program for the 22/23 season by helping to sponsor more dedicated ski touring routes in destinations throughout the GAS region +++ Swedish DTC outdoor company RevolutionRace has expanded ...

  • Short stops

    Short Stops Week 8, 2022


    PRODUCT & MARKETING +++ Rumpl, a U.S. manufacturer of technical blankets, announced the launch of a limited-edition blanket designed by Washington-based professional mountain biker and artist, Brooklyn Bell +++ The California Highway Patrol, Valley Division Air Operations, is the sixth search and rescue organization to use the Recco SAR helicopter ...

  • Short stops

    Short Stops Week 7, 2022


    PRODUCT & MARKETING +++ Scarpa has agreed a sponsorship deal with the International Ski Mountaineering Federation that will run until the end of the World Cup season +++ Lange has launched a new slogan, “Just Boots,” which will replace “Be One with Your Boots,” to further emphasize the brand’s exclusive ...