EXECUTIVE CHANGES

+++ Cocona Labs, the maker of temperature-regulating 37.5 Technology, announced the appointment of Blair Kanis, general counsel and director of sustainability of the company since 2020, as president

+++ Orvis, a U.S. supplier and retailer of fly fishing gear, apparel and footwear, has appointed POWDR and Mountain Hardwear veteran Laura Schaffer to the newly created position of VP conservation and sustainability

+++ Social fitness platform Strava has hired Zipporah „Zip“ Allen, former Taco Bell chief digital officer,  as chief marketing officer, responsible for overseeing the marketing and communications organizations to support Strava’s continued community and business growth worldwide +++

 

CORPORATE AND M&A

+++ In an interview with Schweiz am Wochenende, Marc Maurer and Martin Hoffmann of On announced that they plan to expand massively this year with up to 900 new hires worldwide, which would almost double the number of employees of the Swiss company +++

 

CSR & SUSTAINABILITY

+++ Cotopaxi is calling for people to join in supporting Ukrainian refugees through the Cotopaxi Foundation and its partnership with Mercy Corps, through which Cotopaxi will match consumer and employee donations up to $10,000 through April 15

+++ Norwegian footwear manufacturer Viking has teamed up with Swedish non-profit Milkywire in celebration of World Bee Day 2022 to help save our bees and pollinators by donating €1 from every purchase of Viking’s “Let’s Save The Bees” rubber boot to Milkywire +++

 

RETAIL & DISTRIBUTION

+++ The location for the new store that Au Vieux Campeur is planning to open in 2023 will be either Nice or Bordeaux, according to a report by Sport-guide +++

 

PRODUCT & MARKETING

+++ LifeSaver, a U.K.-based manufacturer of elite water purification systems, announces the launch of its latest water purifier, the Wayfarer, its smallest, lightest, and most affordable portable water purifier to-date

+++ Mammut, an AMGA partner since 1998, has announced its second annual women’s-specific scholarship in the U.S. in partnership with the American Mountain Guides Association (AMGA), which includes a full AMGA scholarship for a mountain guide course or exam, and full gear, including safety equipment, from Mammut

+++ The North Face announced it will expand its athlete team with an Athlete Development Program that will offer 15 to 20 athletes (climbing, skiing, snowboarding, trail running and/or alpinism) the opportunity to earn a 2-year contract with the brand, including financial support, equipment, training and individual mentoring

+++ German outdoor and bike bag specialist Ortlieb is launching its own travel line called Metrosphere

+++ According to CMDsport, the Swiss brand Air’n Outdoor – whose mountaineering watches can run for about a year without a charge and are water-resistant to a pressure of five atmospheres – has hired Esportiva AKSA to handle its distribution in Spain 

+++ Verona-based company Alé will supply KZS Kolesarska zveza Slovenije, the Slovenian Cycling Federation, with jerseys for the Slovenian national teams in all cycling disciplines until the end of 2024

+++ Clim8, a French functional apparel technology and specialty ingredient brand focused on science, data and textiles, is partnering with U.S. brand Eddie Bauer, which will offer garments featuring Clim8’s personalized and autonomous thermal technologies starting this fall

+++ Marmot has added snowboarder and survivalist Max Djenohan and professional climber Alex “AJ” Johnson to its team of athletes +++

 

TRADE SHOWS & EVENTS

+++ Messe Frankfurt, the organizer of trade shows, congresses and events, has decided not to admit Russian exhibitors and exhibitors from Belarus to its trade shows until further notice +++

 

FINANCIAL REPORTS

+++ The German bicycle tire expert Schwalbe reported a record turnover of €273 million in 2021, representing a growth of about 20 percent for the company compared to the previous year (€228 million) +++

 

+++ The International Canoe Federation (ICF) announced that it has partnered with the Carolina Cup in the U.S., which is also an ICF ranked race for standup paddleboard technique and long distance races in the open class, as part of the ICF World Series +++

 

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