PRODUCT & MARKETING

+++ During the annual outdoor and bicycle festival Sea Otter Classic in California, Martin Esslinger, CEO of the German bag specialist Ortlieb, and the CEO of the American subsidiary, Jeff Scully, presented the Seat-Pack QR, a PVC-free, waterproof 13+ liter bikepacking bag with innovative Seat-Lock attachment system for quick mounting on any bike, weighing only 625 grams

+++ Liv, the cycling brand founded in 2008 by Bonnie Tu as part of the Giant Group, has unveiled the third part of its global brand campaign, “Liv Committed,” presenting “All In,” a campaign featuring Liv Racing athletes, global ambassadors and women cyclists that explores the many expressions of commitment and talks about inclusivity and progress toward equality in cycling +++

 

RETAIL & DISTRIBUTION

+++ Au Vieux Campeur, a leading outdoor retailer with 25 stores in France, has opened a new shop-in-shop on the 4th floor of Paris’ Printemps department store at 64 Boulevard Haussmann

+++ Québec-based bike and winter sports brand Seven Peaks has expanded its commitment to the U.S. market by opening a new facility in Harrisburg, Pennsylvania

+++ After opening its first North American store in Denver in June 2021, Swedish brand Thule has now opened its first Canadian store in West Vancouver, British Columbia, with a sales area of 186 square meters +++

 

FINANCIAL RESULTS

+++ U.S. outdoor retailer REI Co-op announced that it achieved sales of $3.7 billion in 2021 (up 36% from 2020) and a net income of $97.7 million +++

 

LEGAL & INSTITUTIONAL

+++ The International Ski Mountaineering Federation (ISMF) has approved the Ukrainian Mountaineering and Climbing Federation (UMCF) as a new ISMF member, while also agreeing to take measures of solidarity with Ukraine in connection with the current war +++

 

CSR & SUSTAINABILITY

+++ From April 19 to 25, 2022, Keen’s European Office is raising funds for the Semillistas’ Forrest Seeders project (winners of the Eoca online voting poll for the ”We Buy, You Donate” campaign in November 2021), donating €10 for every shoe purchased from the Keen webshop +++

 

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