MARKETING
+++ Salomon’s new short film “Her Way,” which coincides with the expansion of Salomon’s WMN campaign, celebrates three women who have chosen to ignore stereotypes as they chart unique lifepaths
+++ Ferrino has added Italian mountaineer and Paralympic athlete Andrea Lanfri to its roster of athletes
+++ Tough Mudder announced that Craft Sportswear has entered into a multi-year global partnership to become the series’ “Official Performance Apparel and Footwear,” succeeding Merrell and Alanic as footwear sponsor and apparel partner, respectively
+++ Merrell has launched a retail marketing campaign in Spain focused on the new Moab Speed GTX trail shoe in the 12 most important cities in the country and the most representative stores with which they collaborate to gain better visibility and increase awareness among end consumers
+++ Bollé has been nominated for Best Use of Filter and Lenses in the 25th Annual Webby Awards, and award presented by the International Academy of Digital Arts and Sciences (IADAS), honoring excellence on the Internet +++
LEGAL & INSTITUTIONAL
+++ Lystfisker Danmark, the body that implements Denmark’s national angling strategy, has launched a project that sees 30 tackle shops offering free rental of fishing gear for 14 days, to promote fishing in the country +++
EXECUTIVE CHANGES
+++ IT specialist Katja Burkert moves from Breuninger to Intersport Germany on July 1 as the new CIO for Intersport’s IT
+++ Pro Feet Functional Wear GmbH, the parent company of German headwear brand H.A.D., has hired Oliver Brüssow, an industry expert who previously worked for ten years at New Wave as key account manager and category manager footwear for the Craft brand, as sales manager national and international of H.A.D., starting May 1
+++ Backcountry, the U.S. specialty retailer of outdoor gear that also owns German online outdoor retailer Bergfreunde.de, announced the hiring of veteran finance executive Jim Bell as the company’s new CFO, effective April 19
+++ Vancouver-based bike company Rocky Mountain has promoted Alex Cogger to chief product officer +++
RETAIL
+++ Patagonia permanently shut down its Seattle flagship Ballard Ave. location for Patagonia Workwear and Patagonia Provision, which opened in 2017, on April 17
+++ Austrian sports retailer Hervis has reopened a 1,100-square-meter store with an open bicycle workshop and individual foot analysis for running and hiking shoes in Eisenstadt, Austria, on April 22 after extensive remodeling
+++ On April 29, Decathlon opened its largest store in Bavaria with a focus on mountain and winter sports, cycling and water sports in Unterföhring near Munich under lockdown conditions (currently only offering Click&Collect and express pickup) +++
DISTRIBUTION
+++ Osprey announced a change in its distribution model in Canada, moving away from its distribution partner since 2003, In-Sport Fashions, and starting direct fulfillment in June 2022
+++ German mountain sports specialist Skylotec is expanding its sales team for sports retail in Benelux from April 15 with Rob Fröberg and his agency Outware Trading, which has already worked successfully for the brand in the past
+++ CMD Sport reports that Scott Bikes has decided to bring forward the presentation of the 2022 range by one month, which will take place in an online format in mid-June instead of July as usual +++
CORPORATE & M&A
+++ The American social media company Snap paid $124.4 million to acquire Fit Analytics, a German sizing technology company that powers solutions for retailers and brands
+++ Snowleader, the French e-tailer of outdoor clothing and gear, is setting up its new warehouse in Versoud, in a facility previously occupied by Caterpillar, which should be ready by May 7, according to Sport-guide
+++ VF Corp. said it has entered a definitive agreement to sell its workwear brands except Dickies and Timberland Pro to a subsidiary of holding company Redwood Capital Investments, for an unspecified amount +++
PRODUCT
+++ Dometic is expanding its outdoor product portfolio further into the outdoor goods segment by offering a new dishwasher-safe drinkware series made with high-quality stainless-steel that be used for both hot and cold drinks
+++ Jack Wolfskin has introduced the sustainable Ecostride sneaker to its “Everyday Outdoor” segment, which is produced using only undyed and natural materials such as hemp, which requires 50 percent less water during its growth phase compared to cotton +++
E-COMMERCE & DTC
+++ Klarna has launched its new CO2 insights feature for all shopping purchases as part of its 1-percent pledge, involving the donation of US$10 million to initiatives supporting planet health +++
CSR & SUSTAINABILITY
+++ M -Volvo Car Mobility and Cake, the Swedish manufacturer of light electric off-road performance motorcycles and a member of SOG, have entered into a partnership, the first stage of which will see Cake’s Ösa utility bike integrated into the M car-sharing fleet in Stockholm, bringing Volvo Car Mobility one step closer to its internal sustainability goals by reducing operational emissions
+++ Eastman has launched a new version of its Naia cellulosic fiber, called Naia Renew, which is made from 60 percent wood pulp and 40 percent recycled waste plastic
+++ As one of the first sports retailers in Austria, Bründl Sports has just received a certificate as “Climate Neutral Company” from Fokus Zukunft
+++ A majority of DuPont investors voted in favor of an “As You Sow” shareholder proposal asking the company to provide an annual report on the amount of pre-production plastic the company releases into the environment each year +++
FINANCIAL RESULTS
+++ eBay reported that its Q1 earnings per share rose 41.56 percent year over year to $1.09, with revenue of $3,023,000,000 up 27.34 percent year over year, beating expectations +++
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