TRADE SHOWS & EVENTS
+++ The 2022 Canyons Endurance Runs by UTMB, the second event in the 2022 UTMB World Series and the first in the U.S., was held in California, starting from the town of Auburn and across the iconic Western States Trail, on April 23 +++
CSR & SUSTAINABILITY
+++ Geartrade.com, a U.S. online marketplace for UnNew outdoor gear and apparel, announced annual recommerce gear retention statistics including the resale/reuse of 45,590 outdoor goods in 2021, and the resale/reuse of 17,000 outdoor goods in the first quarter of 2022
+++ Eddie Bauer and Looptworks, a Portland-based certified B-Corp with more than a decade of experience in creating value from waste through the circular economy of textiles, today announced a partnership and the launch of their first (RE)FORM collection, which incorporates high-quality fabric scraps that would have otherwise been discarded
+++ U.S. omnichannel retailer Moosejaw has launched a gear rental program including tents, sleeping bags and backpacks (and more) from brands Big Agnes, Kelty, Marmot, and MSR that ships to any destination in the U.S., with return shipping free for most rentals
+++ Johnson Outdoors and the National Wildlife Federation, America’s largest and most trusted conservation organization, are teaming up to advance natural resource conservation by creating the Clean Earth Challenge calling on tens of millions of individuals, families, students, teachers, environmentalists and leaders to get outdoors and take simple conservation actions to help improve the health of the planet by collecting 1 million pieces of trash +++
PRODUCT & MARKETING
+++ Kuiu, a California-based manufacturer of performance hunting gear, has announced the launch of their first array of performance hunting apparel specifically designed for women
+++ The North Face launched Hielo, a feature film documenting ultrarunner Fernanda Maciel’s fastest-known-time crossing South America’s Patagonia
+++ Tenson has signed a three-year agreement as a supporting partner of the Banff Mountain Film Festival World Tour Scandinavia & Finland 2022-2024 to promote the tour dates and the festival itself in the two Scandinavian countries
+++ Seattle-based outdoor brand Outdoor Research officially launched its Spring 2022 collection of plus-size women’s outdoor apparel in April, which will be followed by two plus-size women’s ski kits in the fall
+++ Vista Outdoor’s acquisition of Foresight Sports last September was named “Deal of the Year 2021” by Mergers & Acquisitions magazine
+++ Berghaus ambassador Leo Houlding details the story of his month-long expedition to summit the sacred Mount Roraima, a mountain found deep in the Guyana jungle, in his most recent film House of the Gods +++
EXECUTIVE CHANGES
+++ Pure Fishing has promoted Mitch Birt, previously sales and marketing director for Australia and New Zealand, to country manager for that same region
+++ Cake has appointed former Northstar-SiteTel CTO, Scania/Volvo consultant and battery technology and electrification specialist Krister Thour as CTO to lead its engineering team
+++ Darn Tough Vermont has announced the promotion of Angelica Taylor, the company’s vice president of finance for the past year, to chief operating officer with responsibilities for finance, IT and business operations +++
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