CORPORATE AND M&A

+++ Merida Industry Co, Ltd, Taiwan’s second-largest bicycle manufacturer, founded by Ike Tseng, is celebrating its 50th anniversary in 2022

+++ The co-founder of outdoor brand Revolutionrace, Pernilla Nyrensten, is reportedly investing in Djerf Avenue, a Swedish DTC fashion brand launched by influencer Matilda Djerf in 2019 with a turnover of more than SEK 80 million and profit of around SEK 27 million in 2021 +++

 

EXECUTIVE CHANGES

+++ Hans Maasbøl is leaving with immediate effect his position as chief executive of Svendsen Sport, the company that was recently acquired by Pure Fishing, Angling International has reported

+++ U.S. outdoor brand Eddie Bauer has appointed designer Christopher Bevans, who has worked for Sean Jean, Billionaire Boys Club, Yeezy, Nike and his own label Dyne, as its first creative director with the task of leading technical and on-trend innovations for its men’s and women’s lines +++

 

RETAIL & DISTRIBUTION

+++ Japanese lure brand Sea Falcon has entered the U.S. market through an exclusive arrangement with SPRO and Gamakatsu +++

 

PRODUCT & MARKETING

+++ Gregory Mountain Products, manufacturer of backpacks and active travel gear, has unveiled its 2022 Ambassador Team, made up of a talented group of 13 storytellers and content creators selected for their passion for the outdoors and involvement in their communities

+++ Route planner, navigation app and social network for outdoors enthusiasts Komoot is partnering with RCS, the organizer of the Giro d’Italia, as the “official route planner” for the 2022-23 events +++

 

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