MARKETING
+++ Scarpa will supply the official footwear for the 7th edition of the Adamello Ultra Trail, scheduled to take place in Italy’s Ponte di Legno-Tonale area on September 24-26, 2021
+++ Swiss brand On Running signed on to sponsor Africa’s first-ever world tour pro cycling team, Qhubeka ASSOS, for the 2021 race season
+++ Jimmy Chin, famed mountaineer and Academy Award-winning filmmaker of Free Solo, has directed a two-minute campaign film for the U.S. Milk Processor Education Program and its iconic “Got Milk?” campaign, called “The Wall” and featuring 21-year-old climbing phenom Kai Lightner
+++ The Munich-based design agency Zeichen & Wunder has won an IF Design Award 2021 in the category Corporate Identity / Branding for the redesign of the brand logo of the German backpack and sleeping bag manufacturer Deuter
+++ Arc’teryx was named Outerwear Brand of the Year at the 2021 Canadian Arts and Fashion Awards on May 19
+++ Japanese outdoor lifestyle brand Snow Peak has opened a „campfire-inspired“ restaurant at 2275 NW Flanders Street in Portland, Oregon
+++ Helen of Troy’s OXO kitchen and housewares brand is entering the outdoor space with the launch of a new line of products designed for outdoor use, sold exclusively in the U.S. by REI
+++ Hoping to challenge gender stereotypes, the new 77-minute feature film “Who’s on Top” about a group of LGBTQ+ climbers who ascend Mount Hood, narrated by George Takei (Mr. Sulu from Star Trek), was released May 18 on iTunes, Apple TV, YouTube and Google Play
+++ Lazer and British Cycling have agreed on a four-year extension of their partnership, which sees Lazer as the exclusive official helmet supplier to the Great Britain Cycling Team and to British Cycling members
EXECUTIVE CHANGES
+++ Former Jet Blue CFO Steve Priest will begin as eBay’s new CFO at the company’s San Jose, California, headquarters on June 21, reporting directly to Jamie Iannone, the company’s CEO
+++ U.K. brand Snugpak, a specialist manufacturer of outdoor and military clothing, sleeping bags and tents, has appointed Suzy Berry, who joined the company in 2010 as an assistant in the sales office after a successful career in midwifery and as an executive secretary in finance, as its new financial director
+++ SOQ reports that fashion designer Bettina Bothe has moved up from head of design to brand manager at Hamburg-based outdoor and lifestyle clothing brand Elkline on May 1 +++
CORPORATE AND M&A
+++ The New York Post reported that Authentic Brands Group plans to partner with Wolverine World Wide to acquire Reebok from Adidas +++
PRODUCT
+++ Hobie, a U.S. manufacturer of kayaks and other watersport products, has launched the Mirage Lynx, an innovative pedal kayak with elevated seating that the company says “boasts extreme versatility, rugged performance, and a durable but lightweight design”
+++ Reef is releasing its third Pride Collection featuring a symbolic rainbow design on men’s and women’s styles, in which 50 percent of the proceeds through reef.com will benefit PFLAG, the first and largest u.S. organization for the LGBTQ+ community
+++ Park City-based lifestyle audio brand Skullcandy has launched two limited-edition custom audio products that shine a light on its mental health partner, To Write Love on Her Arms, a U.S. non-profit organization that helps people struggling with depression, addiction, self-harm and suicide
+++ The Berghaus Dean Street spring/summer collection returns for its fourth season and describes a shift in the brand’s relationship with nature, with Madekind™ fabrics throughout and a free repair commitment from the brand
LEGAL & INSTITUTIONAL
+++ Sport England has published a year-long action plan that will begin the process of implementing its new long-term strategy, Uniting the Movement +++
CSR & SUSTAINABILITY
+++ Patagonia is one of America’s top 5 U.S. companies with the best reputations in America on the newly released Axios-Harris Poll 100 list for 2021, which annually recognizes companies with a clear point of view, great products and positive impact on society +++
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