RETAIL
+++ Luis Trenker will open a new store in Munich in mid-July with a sales area of around 100m² in the prestigious 5 Höfe downtown shopping arcade
+++ Danish footwear brand Ecco has opened four outlet shops this spring across the U.S. in Dolphin Mall, Miami; Opry Mills, Tennessee; Denver, Colorado; and Mebane, North Carolina
+++ After a reportedly successful trial collaboration for deliveries of at home Covid-19 self-collection kits last year, U.S. retail giant Walmart has now invested in drone delivery provider DroneUp „to succeed in the next chapter of last-mile delivery”
CSR & SUSTAINABILITY
+++ Lafuma is supporting Sergi Unanue on its 7,000km expedition across the whole of Europe, from Punta de Tarifa to the North Cape, in which he is using a bicycle whose frame is made of bamboo
+++ On Saturday, June 19, the Surfrider Foundation and international affiliates will host events worldwide in recognition of the 17th annual International Surfing Day (ISD) to celebrate the sport of surfing and the protection of clean water and healthy beaches
+++ As a member of the non-profit organization Fair Wear, Swedish outdoor brand Haglöfs has been awarded Leader status in the Fair Wear Brand Performance Check for its work in the challenging year of 2020 +++
PRODUCT
+++ Teva has teamed up with Christian Cowan, a British born, New York-based designer who has outfitted stars such as Beyoncé, Miley Cyrus, Nicki Minaj and Naomi Campbell, this summer on a limited-edition capsule with two styles – the Hurricane Gladiator - CC and the Hurricane XLT2 - CC – inspired by ”the fusion of fashion and the modern outdoors”
+++ Sigma Sport is launching a major product offensive this year and is realigning the brand for the future, starting with the product launches of the new ROX 2.0, ROX 4.0 and ROX 11.1 EVO GPS bike computers
+++ Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments founded in 1894 and part of Fenix Outdoor since 2009, announced new and updated products for its 2022 Professional line that serve search and rescue, geology, forestry and tactical professionals based in the field
+++ The German shoe brand Hanwag, since 2004 owned by Fenix Outdoor, is celebrating its 100th anniversary in 2021 and introduces the Blueridge, a new shoe that is 100 percent PFC-free and made exclusively in Europe using materials from European suppliers only +++
MARKETING
+++ La Sportiva has launched #SnapYourTrail, a digital contest in which participants can share photos and videos of their trail running activities and competitions, online until July 4
+++ As part of a new long-term partnership, from June 2021 Rab and Lowe Alpine will provide guides, instructors and staff at Glenmore Lodge, Sportscotland’s national outdoor training center, with technical clothing and backpacks for all their summer and winter activities including their extensive ski program
+++ British camping brand Olpro is celebrating its tenth year in business and the launch of its redesigned website by giving all visitors access to a free downloadable camping cookbook
+++ Fabletics, a fashion activewear brand based in California, is the new official active lifestyle partner of the Tough Mudder obstacle course event series through 2022
+++ Footwear and apparel manufacturer Hoka One One received U.S. retailer REI’s overall 2020 Vendor Partner of the Year award
+++ Hoka One One has appointed San Francisco-based agency FCB as its first global creative agency of record, with a plan to launch its first global campaign in 2022 +++
CORPORATE
+++ Global payments provider and shopping service Klarna has confirmed $639 million in new equity funding led by SoftBank’s Vision Fund 21, with additional participation from existing investors Adit Ventures, Honeycomb Asset Management and WestCap Group, to support its international expansion and further capitalize on global retail growth
+++ Downlite Outdoor, an Ohio-based global supplier of responsibly-sourced performance fills to the outdoor, home furnishings, and hospitality markets, announced the opening of a processing facility just outside of Toronto, Canada, to serve the Canadian market, with new, state-of-the-art European equipment, “allowing for maximization of cleanliness and performance in down production and sorting” +++
LEGAL & INSTITUTIONAL
+++ The Canadian Sporting Goods Association (CSGA) has appointed commercial business consultant Jon Irwin, who has previously worked at Geox, Under Armour, Salomon and Adidas in a variety of sales, strategy and management roles, as the association’s new president and CEO, effective July 1, succeeding Julian Savory, who is retiring after eight years of rebuilding the association
+++ In France, 28 cities and local authorities, including Paris, plan to invest €1 billion in “bicycle projects” over the next five years, according to a survey made public by France urbaine, the leading association of metropolises, urban communities, agglomeration communities and large cities
+++ The ZDHC Foundation announced that it has joined The Microfibre Consortium as a research member, alongside clothing brands, retailers, textile manufactures and other research organizations, to facilitate the development of science-based solutions for the textile industry to minimize fiber fragmentation and release to the environment from textile manufacturing and product life cycle +++
E-COMMERCE & DTC
+++ Shopify announced that its one-click Shop Pay checkout will become available to all merchants selling on Facebook and Instagram later this summer and to those selling on Google in late 2021, even if they don’t use Shopify +++
TRADE SHOWS & EVENTS
+++ The new consumer outdoor festival “Draussen am See” from July 30 to August 1, 2021, in Losheim am See in the German state of Saarland will take place thanks to the updated Covid regulations
+++ The Big Gear Show, the outdoor industry gear event held August 3-5 in Park City, Utah, has officially opened its media credential portal for the inaugural invite-only edition +++
Click here to access the last weeks’ Short Stops.
