TRADE SHOWS & EVENTS

+++ Winter Sports Market (WSM), the longest-running winter sports trade show in the U.S., announced that its next in-person trade shows would be held at the Calvin L. Rampton Salt Palace Convention Center in downtown Salt Lake City, Utah, on Jan. 20-22, 2022; Jan. 19-21, 2023; and Jan. 30-Feb. 1, 2024

+++ The organizers of Slide and OTS Winter announced that exhibitor bookings are now open for the combined winter show, which will be held at Telford Exhibition Centre on Jan. 18-20, 2022

+++ Messe München has restructured its corporate communications as part of the resumption of its trade show business in Bavaria: Dr. Holger Feist, chief strategy officer, is setting up a new innovation unit, taking over as head of corporate marketing & communications and now serves as chief spokesperson for Messe München, and Aleksandra Solda-Zaccaro, chief marketing and communications officer, serves as chief spokesperson for IAA Mobility +++

 

CORPORATE AND M&A

+++ HeiQ has acquired 100 percent of the share capital and voting rights of Hong Kong-based materials technology company Life Material Technologies Limited, a developer of bio-based antimicrobial additives and treatments used by manufacturers of plastics, coatings, textiles, ceramics and paper, for an upfront consideration of US$6.45 million and an additional earn-out consideration of up to US$2.8 million based on Life’s financial performance during 2021 +++

 

CSR & SUSTAINABILITY

+++ A recent life cycle assessment conducted by sustainability consulting firm Peterson Projects confirmed that YKK’s new AcroPlating® technology, which is designed to enable YKK to create glossy finishes on metal fasteners such as zippers and snaps, completely eliminates toxic waste and thermal energy use, and reduces greenhouse gas emissions, water and electricity consumption, chemical use and sludge generation from the brass plating process

+++ Parley For The Oceans has formed a long-term partnership with Brita to end the use of single-use plastic water bottles +++

 

MARKETING

+++ Osprey was the technical sponsor of AMA-bilmente, an Italian-based project that saw athletes with artificial limbs climb along the Monte Rosa SkyMarathon route on June 19, under the patronage of the Italian Paralympic Committee

+++ Performance running lifestyle brand Saucony, a division of Wolverine Worldwide, is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mother of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K

+++ Swix USA has debuted the first video in their Tuned In podcast and video series on their brand’s YouTube channel on June 23, kicking off with an in-depth interview with U.S. Swix Nordic athlete and Olympic Gold Medalist, Jessie Diggins +++

 

RETAIL

+++ German outdoor footwear specialist Lowa supports its retail partners in the reopening after the multi-month lockdown with foot measurement events and expert days

+++ In order to attract the attention of consumers on the occasion of the reopening of the sports retail business in Germany, Intersport Germany has launched the “Überwissen” (“overknowledge”) campaign, in which Intersport points out its competence and quality in rather humorous movie clips +++

 

PRODUCT

+++ U.S. outdoor brand Cotopaxi has partnered with fellow outdoor brands Teva, MiiR, and ENO to launch the new Camp Collection, “a celebration of summer and camping season, paired with a commitment to responsibly create reusable and durable items for the outdoors”

+++ Case-Mate, a leading mobile devices accessories company based in Atlanta, Georgia, has entered into an exclusive licensing agreement with Pelican Products, Inc. to launch a new Pelican Outdoor Collection

+++ Goldwin has released a new 2021 summer capsule collection, an extension of Goldwin’s current outdoor gear that is designed for warm weather, focusing on technical pants +++

 

+++ Union Sport & Cycle, the French sporting goods industry association, has appointed Pascale Gozzi, Sport 2000 board member and manager of four Sport 2000 stores in France, as the organization’s new president for the next three years, replacing Jérôme Valentin, whose vice-president she had been for the past three years +++

 

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